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Three Leading Proxy Advisory Firms are Unanimous in Recommending LCA-Vision Stockholders Support the Current Board of Directors
Date:3/11/2009

e, while prudently managing our appreciable cash," he said.

In its report, PROXY Governance states, among other things:

  • LCA-Vision has "not only laid out a longer-term strategy to transition from a one-off-transaction business model to an ongoing lifetime care model - allowing it to both tap more reliable revenue streams and build a broader, stronger brand - but has also identified numerous near-term tactical improvements in its operations, quality, and marketing."
  • LCA-Vision's market share improvement is "most compelling against the backdrop of a continuing macroeconomic decline - and particularly the ongoing decline in consumer confidence, to which the business had been so highly correlated." According to independent researcher Market Scope(R), LLC, LCA-Vision's share of the laser vision correction services market increased to 11.9% in the fourth quarter of 2008 from 10.5% in the third quarter of 2008.
  • The dissidents' strategy that optimizing certain business practices could drive a higher prospect-to-patient yield, "while heavy on criticisms of the company's declining performance - is particularly light on details or what, exactly, is suboptimal about those processes now, and how, specifically, they would improve the yield."
  • The dissidents' "contention that marketing costs can be 'fixed' - roughly halved to the $250 per procedure the company spent several years ago - without any corresponding falloff in procedure volume seems questionable." In further evaluating marketing costs, PROXY Governance finds that more useful measures "would include a controlled study of marketing campaign in test markets - such as the company conducted in Q4 2008, when it demonstrated its revised marketing strategy could directly drive a 34% increase in procedures."
  • The dissident group's "prescription for righting the company," "seems only to point back to many of
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SOURCE LCA-Vision Inc.
Copyright©2009 PR Newswire.
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