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Thomson Scientific Launches 'Confessions ... of a User' Campaign Asking 'Are You the New Face of Research?'
Date:10/31/2007

Video Component Enables Users to Upload Video Confessions/ Testimonials for

Inclusion on newfaceofresearch.com for Peer-to-Peer Viewing

PHILADELPHIA and LONDON, Nov. 1 /PRNewswire-FirstCall/ -- Thomson Scientific, part of The Thomson Corporation (NYSE: TOC; TSX: TOC) and leading provider of information solutions to the worldwide research and business communities, today announced the launch of its new campaign "Confessions ... of a User." The campaign features video confessions/testimonials from real- life ISI Web of Knowledge users representing various personas. In addition to the already featured videos, there is a YouTube-style component which enables other users to upload their own confessions/testimonials.

ISI Web of Knowledge users can visit newfaceofresearch.com to watch their peers talk about how they use ISI Web of Knowledge and what it has helped them to achieve. They are also encouraged to submit their own video for inclusion on the web site. The first twenty videos uploaded to the gallery will receive an iPOD Shuffle and the confession downloaded the most by the end of the year will win an iPOD Touch.

"Every 1.5 seconds a unique user is accessing ISI Web of Knowledge," said Jim Pringle, Thomson Scientific's Vice President of Product Development. "This peer-to-peer approach answers questions and offers recommendations from the people who know our product best - the users."

ISI Web of Knowledge, an integrated, versatile research platform, delivers easy access to high quality, diversified scholarly information in the sciences, social sciences, and arts and humanities, as well as search and analysis tools that enhance this content. The platform provides users the ability to search
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SOURCE Thomson Scientific
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