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Thirsty for a Cause? Try Some Virtual Lemonade!
Date:6/25/2008

A first-of-its-kind virtual lemonade stand will raise money for Alex's

Lemonade Stand Foundation

IRVINE, Calif., June 25 /PRNewswire/ -- Is there any better cup of lemonade to buy than one that works to find a cure for pediatric cancer? The world's first virtual lemonade stand goes live tomorrow, selling very special cups of lemonade on behalf of Alex's Lemonade Stand Foundation (ALSF).

For only $1 each, anyone can purchase virtual cups of lemonade at the online lemonade stand, http://www.lemonadestandforlife.com. To help spread the word about the important work that ALSF is doing, purchasers can share cups of lemonade from the stand -- via email -- with family and friends.

"Pediatric cancer affects the lives of far too many families in our country," said Doug Speck, president and chief executive officer for Volvo Cars of North America. "Our mission, as a founding sponsor of ALSF, has been bringing awareness to the cause and raising money to help these kids. Purchasing virtual cups of lemonade -- and sharing them online -- is simple, fun and it helps ALSF in a big way."

Volvo is kicking off the grand opening of the stand by purchasing the first 200,000 cups. One hundred percent of the virtual lemonade stand proceeds go to ALSF.

Cups of lemonade purchased at http://www.lemonadestandforlife.com between June 25 and July 31, 2008, will help find a cure for pediatric cancer and even save Volvo owners money on their next service appointment at Volvo dealerships.

For every cup purchased on the site during this time period, Volvo drivers will receive a discount for the same amount, up to $100, on their next service visit at any U.S. Volvo retailer. Service discounts are redeemable Sept. 1, 2008 through Aug. 31, 2009.

About Volvo and ALSF

Alex and her lemonade s
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SOURCE Volvo Cars of North America
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