Navigation Links
Thirsty for a Cause? Try Some Virtual Lemonade!
Date:6/25/2008

A first-of-its-kind virtual lemonade stand will raise money for Alex's

Lemonade Stand Foundation

IRVINE, Calif., June 25 /PRNewswire/ -- Is there any better cup of lemonade to buy than one that works to find a cure for pediatric cancer? The world's first virtual lemonade stand goes live tomorrow, selling very special cups of lemonade on behalf of Alex's Lemonade Stand Foundation (ALSF).

For only $1 each, anyone can purchase virtual cups of lemonade at the online lemonade stand, http://www.lemonadestandforlife.com. To help spread the word about the important work that ALSF is doing, purchasers can share cups of lemonade from the stand -- via email -- with family and friends.

"Pediatric cancer affects the lives of far too many families in our country," said Doug Speck, president and chief executive officer for Volvo Cars of North America. "Our mission, as a founding sponsor of ALSF, has been bringing awareness to the cause and raising money to help these kids. Purchasing virtual cups of lemonade -- and sharing them online -- is simple, fun and it helps ALSF in a big way."

Volvo is kicking off the grand opening of the stand by purchasing the first 200,000 cups. One hundred percent of the virtual lemonade stand proceeds go to ALSF.

Cups of lemonade purchased at http://www.lemonadestandforlife.com between June 25 and July 31, 2008, will help find a cure for pediatric cancer and even save Volvo owners money on their next service appointment at Volvo dealerships.

For every cup purchased on the site during this time period, Volvo drivers will receive a discount for the same amount, up to $100, on their next service visit at any U.S. Volvo retailer. Service discounts are redeemable Sept. 1, 2008 through Aug. 31, 2009.

About Volvo and ALSF

Alex and her lemonade stands first caught the attention of Volvo in 2002 when she received an inaugural Volvo for life Award nomination. The awards program honors hometown heroes doing extraordinary things in their communities. Alex's determination and unwavering support for pediatric cancer research earned her a Volvo for life Award at the 2003 ceremony in New York City. Despite her deteriorating health, Alex continued to raise money through her stands.

In 2004, Alex set a remarkable goal: call upon the nation to raise $1 million to fight pediatric cancer before the year's end. Sadly, Alex died Aug. 1 at the age of 8, having raised an amazing $700,000. Volvo promised to help Alex reach her $1 million goal, and the company's employees and retailers did so in October of that year -- by selling lemonade.

By the end of 2004, one little girl had made a world of difference, raising $1.5 million. Since then, Volvo has shown unwavering support of ALSF, helping to keep the inspiration and legacy of Alex alive. To date, ALSF has raised more than $19 million.

More About Volvo

Volvo Cars of North America, LLC (VCNA) is a subsidiary of Volvo Car Corp. of Goteborg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada and Mexico.

More About ALSF

Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). At the age of 4, Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $19 million towards fulfilling Alex's dream of finding a cure, funding over 80 research projects nationally including those examining leukemia, brain tumors, neuroblastoma, Wilm's tumor, lymphoma, and osteosarcoma among others.


'/>"/>
SOURCE Volvo Cars of North America
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Elekta Launches Web-based Virtual Clinic, Offers Better Understanding of Radiotherapy Solutions for the Treatment of Cancer
2. Virtual Hold Technology to Support Relay for Life of Westside
3. VirtualHealth Technologies, Inc. Announces Management Appointment
4. Major missed biochemical pathway emerges as important in virtually all cells
5. Virtual biopsy can tell whether colon polyp is benign without removal, Mayo researchers say
6. Virtual Reality Therapy May Help PTSD Patients
7. VirtualCDO Acts as M&A Advisor in Sale of VasTech to Lawson Software
8. Virtual Health Teams Boost Patient Care
9. Reduced emergency room visits for elderly patients attributed to virtual health care team approach
10. Global Benchmarking Council Launches New Virtual Tour of Research & Networking Service
11. SUNY researcher issued patent for virtual telemicroscope
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... June 26, 2016 , ... Pixel Film Studios Released ProSlice ... "Film editors can give their videos a whole new perspective by using the ... of Pixel Film Studios. , ProSlice Levels contains over 30 Different presets to ...
(Date:6/25/2016)... Austin, TX (PRWEB) , ... June 25, 2016 , ... ... Fellow of the American College of Mohs Surgery and to Dr. Russell Peckham for ... popular and highly effective treatment for skin cancer. The selective fellowship in Mohs Micrographic ...
(Date:6/25/2016)... ... June 25, 2016 , ... Dr. Calvin Johnson has ... he has implemented orthobiologic procedures as a method for treating his patients. The ... first doctors to perform the treatment. Orthobiologics are substances that orthopaedic surgeons use ...
(Date:6/24/2016)... ... ... June 19, 2016 is World Sickle Cell Observance Day. In an effort to ... treatments, Serenity Recovery Center of Marne, Michigan, has issued a pain management ... (SCD) is a disorder of the red blood cells, which can cause episodes of ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... Comfort Keepers® ... American Cancer Society and the Road To Recovery® program to drive cancer patients to ... and other adults to ensure the highest quality of life and ongoing independence. ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... Belgium , June 24, 2016 /PRNewswire/ ... announced the appointment of Dr. Edward Futcher ... a Non-Executive Director, effective June 23, 2016.Dr. Futcher ... and Nominations and Governance Committees.  As a non-executive ... provide independent expertise and strategic counsel to VolitionRx ...
(Date:6/23/2016)... June 23, 2016 Research and ... Excipients Market by Type (Organic Chemical (Sugar, Petrochemical, Glycerin), ... Topical, Coating, Parenteral) - Global Forecast to 2021" ... The global pharmaceutical excipients market is projected ... CAGR of 6.1% in the forecast period 2016 to ...
(Date:6/23/2016)... , June 23, 2016 Research and ... News Issue 52" report to their offering. ... influenza treatment creates a favourable commercial environment for MedImmune to ... patient base that will serve to drive considerable growth for ... would serve to cap sales considerably, but development is still ...
Breaking Medicine Technology: