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Third European Novel Food Approval Received by Tahitian Noni International
Date:4/28/2010

roval was followed in 2008 by the authorization of noni leaves as a novel food ingredient for the preparation of other products, including tea. This latest approval now gives Tahitian Noni International the ability to use noni concentrates and noni puree in products as well.

Currently, Tahitian Noni International is focused on the worldwide product launch of its new product line of Tahitian Noni® Bioactive Beverages™ introduced in the USA at the end of February 2010. A graduated launch in Europe is scheduled to start at the end of May 2010.

About the Company
Tahitian Noni International is a global, research-driven bioactive products company that was the first to introduce the health benefits of the noni plant—a bioactive-rich, adaptogenic plant, containing iridoid compounds—to the world outside of Tahiti. Tahitian Noni International is the leader in the discovery, development, manufacturing, and marketing of noni-based bioactive products including beverages, beauty, and weight loss lines. Tahitian Noni International has a presence in over 70 markets worldwide, and is the world-wide leader in bioactive beverages.

Contact:
Andre Peterson
Director, Public Relations
(801) 234-1401

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