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Think before you drink, says university research
Date:5/12/2008

ich they might binge drink and asking them to think of a plan of action they could use to change this behaviour. For example, if they know they are likely to go for drinks after work, they might visualise themselves only having a couple of alcoholic drinks before switching to a soft drink.

The researchers will then follow up with the employees by telephone one month and three months later to find out how successful they have been to sticking to their strategy.

The one-year project has been awarded more than 85,000 from the European Research Advisory Board, which funds projects through compulsory contributions from the alcohol industry for research into drink-related issues.

The team will also replicate the study at a number of public and private organisations in cities in Estonia, Finland and Sweden, which have comparable levels of binge drinking to the UK. The researchers are hoping to establish whether their approach could be successful in helping these nations tackle the adverse effects of binge drinking.


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Contact: Emma Thorne
emma.thorne@nottingham.ac.uk
44-115-951-5793
University of Nottingham
Source:Eurekalert

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