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There's No Place Like the Bathroom During the Holidays
Date:12/4/2008

CLEVELAND, Dec. 4 /PRNewswire/ -- Of the estimated 25 to 45 million Americans who have irritable bowel syndrome (IBS), a significant number avoid seeing their families, attending parties and even shopping during the holiday season because of their digestive disorder. Running to the bathroom and unpredictable digestive symptoms often make road trips difficult, socializing embarrassing and enjoying popular holiday meals nearly impossible.

For the approximately one in five Americans suffering from IBS, an often debilitating digestive disorder associated with a number of painful and embarrassing symptoms, the holidays can be anything but festive due to added stress and social pressures, and that is in addition to the average 22 days of work they miss each year due to their IBS. A recent Zoomerang survey of 382 IBS sufferers revealed that the holiday season is particularly difficult for this group. According to the survey, conducted for Ganeden Biotech Inc., the largest seller of over-the-counter probiotics products in the U.S.:

    -- Thirty percent or more of respondents avoid travel, shopping,
       entertaining and holiday parties because of their IBS-related symptoms
    -- Two-thirds of respondents experience added stress during the holidays,
       a main factor in exacerbating IBS symptoms like bloating, gas, diarrhea
       and constipation
    -- Many respondents reported avoiding popular holiday foods because of
       their IBS, with 46 percent avoiding eggnog, 22 percent avoiding gravy,
       12 percent avoiding stuffing and 10 percent avoiding apple pie
    -- Eighty-one percent of respondents would have a more enjoyable holiday
       experience if their IBS symptoms were effectively managed

"The holidays are a stressful time, often made more stressful for the millions of people with IBS due to uncomfortable, and many times debilitating, digestive symptoms that can lead to not atte
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SOURCE Ganeden Biotech
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