Navigation Links
The virtue of variety: More options can lead to healthier choices
Date:12/15/2008

Could longer menus lead people to choose salads over French fries? According to a new study in the Journal of Consumer Research, people who choose from a large variety of menu items are more likely to make healthy choices than people who choose from shorter lists.

In a study that looked at the impact of assortment size on consumer selections, authors Aner Sela (Stanford University), Jonah Berger (University of Pennsylvania), and Wendy Liu (UCLA) examined the way consumers justify their choices. "Because choosing from larger assortments is often more difficult, it leads people to select options that are easier to justify. Virtuous and utilitarian necessities are generally easier to justify than indulgences. Consequently, people faced with a larger menu might be more likely to take the garden salad over the pepperoni pizza or the reduced-fat strawberry ice cream over the double chocolate mocha crunch," write the authors.

In the first experiment, the researchers asked participants to choose from pictures of ice cream flavors, some low-fat and others regular. The group that chose from a larger assortment chose low-fat ice cream more often. Likewise, when participants could help themselves to trays of cookies and fruit, more people took fruit from a larger assortment than from a smaller assortment (76 percent vs. 55 percent). The results held firm when the choice was between a computer printer or an mp3 player.

Interestingly, the results of the experiments changed when participants found ways to justify their indulgences. "While healthier or more virtuous options tend to be easier to justify in general, situational factors can provide accessible justifications to indulge," write the authors.

"For example, exerting a great deal of effort on a math test can provide people with an accessible 'excuse' to reward themselves. Similarly, people who commit to a volunteering activity may feel they have 'earned' the right to indulgeThus, assortment size influences option choice, but the specific type of option people will choose will depend on accessible justifications."


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Treatment Options Are Many for Prostate Cancer
2. Women Unhappy With Disposal Options After Infertility Treatment
3. UPDATE: HAP Expands Medicare Advantage Options to Include Acupuncture and Chiropractic Services
4. HAP Expands Medicare Advantage Options to Include Acupuncture and Chiropractic Services
5. La Rabida Children's Hospital to Host Three-Day Course on Gait Treatment Options for Children with Cerebral Palsy
6. CAGW Questions Healthcare Plan Options Presented to the Dougherty County Commission
7. Enhanced Cosmetic Procedures Plus New At-Home Treatments Give Patients More Options
8. New Treatment Options for Seasonal Affective Disorder, from Harvard Mental Health Letter
9. Chamber BlueOptions Insurance Adds to its Options and Benefits for 2009 Suite of Insurance Plans Meeting Small Business Needs
10. Neovasc Reports Development Progress, Streamlined Operations and Issuance of Options
11. State Budget Discussions Must be Broadened to Include Revenue Options
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/26/2017)... ... May 26, 2017 , ... The Radiology Business Management ... on current legislative activity and the latest regulatory concerns impacting RBMA members. The ... 10, and will continue through Monday, Sept. 11, at the Ritz-Carlton, Tysons Corner ...
(Date:5/26/2017)... ... May 26, 2017 , ... A new analysis of community ... healthiest seniors are located in the Midwest. With the average cost of healthcare rising ... are concerned with both the quality and affordability of where they live. An annual ...
(Date:5/26/2017)... ... ... On May 24, the Congressional Budget Office (CBO) projected that the amended American ... result in 23 million Americans losing their health insurance by 2026 as compared with ... Care Act (ACA). , “It is clear from the CBO analysis that the ...
(Date:5/26/2017)... ... May 26, 2017 , ... Silver Birch of Hammond, a new ... on more than four acres of land at 5620 Sohl Avenue in Hammond, serves ... square-foot building includes 125 studio and one-bedroom apartments. Each of the private apartments at ...
(Date:5/26/2017)... (PRWEB) , ... May 26, 2017 , ... “When the ... Lead Home” is the creation of published author Laura Weigel Douglas, an avid reader ... cat in a house that sometimes feels like Green Hills Adventure Camp. She couldn’t ...
Breaking Medicine News(10 mins):
(Date:5/8/2017)... , May 8, 2017 MACRA replaces ... from fee for service reimbursement. Black Book Research crowdsource-surveyed ... 1.       The Market for MIPS Compliance Technology ... of physician practices with 3 or more clinicians seek ... by Q4. "Given the magnitude of the changes, the ...
(Date:5/6/2017)... , May 5, 2017   Provista , a ... more than 200,000 customers, today announced Jim Cunniff ... wealth of executive and business experience to Provista, including most ... pharmacy in California . He assumed his ... "Jim is a great fit for Provista," says Jody ...
(Date:5/6/2017)... , May 5, 2017  Hill-Rom Holdings, Inc. ... add approximately 100,000 square feet to its Welch Allyn ... 2016 its commitment to bring more than 100 new ... where Welch Allyn has maintained a significant presence for ... accommodate these new positions, a large portion of which ...
Breaking Medicine Technology: