Navigation Links
The virtue of variety: More options can lead to healthier choices
Date:12/15/2008

Could longer menus lead people to choose salads over French fries? According to a new study in the Journal of Consumer Research, people who choose from a large variety of menu items are more likely to make healthy choices than people who choose from shorter lists.

In a study that looked at the impact of assortment size on consumer selections, authors Aner Sela (Stanford University), Jonah Berger (University of Pennsylvania), and Wendy Liu (UCLA) examined the way consumers justify their choices. "Because choosing from larger assortments is often more difficult, it leads people to select options that are easier to justify. Virtuous and utilitarian necessities are generally easier to justify than indulgences. Consequently, people faced with a larger menu might be more likely to take the garden salad over the pepperoni pizza or the reduced-fat strawberry ice cream over the double chocolate mocha crunch," write the authors.

In the first experiment, the researchers asked participants to choose from pictures of ice cream flavors, some low-fat and others regular. The group that chose from a larger assortment chose low-fat ice cream more often. Likewise, when participants could help themselves to trays of cookies and fruit, more people took fruit from a larger assortment than from a smaller assortment (76 percent vs. 55 percent). The results held firm when the choice was between a computer printer or an mp3 player.

Interestingly, the results of the experiments changed when participants found ways to justify their indulgences. "While healthier or more virtuous options tend to be easier to justify in general, situational factors can provide accessible justifications to indulge," write the authors.

"For example, exerting a great deal of effort on a math test can provide people with an accessible 'excuse' to reward themselves. Similarly, people who commit to a volunteering activity may feel they have 'earned' the right to indulgeThus, assortment size influences option choice, but the specific type of option people will choose will depend on accessible justifications."


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Treatment Options Are Many for Prostate Cancer
2. Women Unhappy With Disposal Options After Infertility Treatment
3. UPDATE: HAP Expands Medicare Advantage Options to Include Acupuncture and Chiropractic Services
4. HAP Expands Medicare Advantage Options to Include Acupuncture and Chiropractic Services
5. La Rabida Children's Hospital to Host Three-Day Course on Gait Treatment Options for Children with Cerebral Palsy
6. CAGW Questions Healthcare Plan Options Presented to the Dougherty County Commission
7. Enhanced Cosmetic Procedures Plus New At-Home Treatments Give Patients More Options
8. New Treatment Options for Seasonal Affective Disorder, from Harvard Mental Health Letter
9. Chamber BlueOptions Insurance Adds to its Options and Benefits for 2009 Suite of Insurance Plans Meeting Small Business Needs
10. Neovasc Reports Development Progress, Streamlined Operations and Issuance of Options
11. State Budget Discussions Must be Broadened to Include Revenue Options
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/29/2017)... ... March 29, 2017 , ... AngioGenesis Labs ... store in Mississippi. AngioGenesis Labs, makers of HeartBoost, BrainBest and BeautyBest, achieved these ... Ingredients in HeartBoost, an over the counter heart healthy drink, can reduce Arterial ...
(Date:3/29/2017)... ARBOR, Mich. (PRWEB) , ... ... ... Retailer and Manufacturer Alliance (GRMA) is growing as it continues developing an ... dietary supplement industry. The organization, which plans to publish the first ANSI-approved ...
(Date:3/29/2017)... ... March 29, 2017 , ... HealthCareMandA.com will host an important webinar — Home ... PM ET. A recording of the webinar will also be made available following its ... and hospice companies are still popular targets for healthcare investors. This highly fragmented sector ...
(Date:3/29/2017)... (PRWEB) , ... March 29, 2017 , ... ... of Gastrointestinal Oncology™ (SOGO™), a specialized continuing medical education conference for clinicians who ... at Intercontinental Time Square, New York. , The program will be led ...
(Date:3/28/2017)... CA (PRWEB) , ... March 28, 2017 , ... Tuesday, ... asking the American public to take the Diabetes Risk Test to find out if ... the Los Angeles World Airports will light up the evening sky by programming the ...
Breaking Medicine News(10 mins):
(Date:3/29/2017)... , March 29, 2017  NuVasive, Inc. (NASDAQ: ... transforming spine surgery with minimally disruptive, procedurally-integrated solutions, ... 510(k) clearance of the CoRoent® Small Interbody™ System ... levels in the cervical spine. This marks the ... be used at up to four contiguous levels. ...
(Date:3/29/2017)... 29, 2017   Dynatronics Corporation (NASDAQ: ... of Cynthia L. McHenry (Cyndi) as ... for leading Dynatronics manufacturing, distribution, and purchasing operations ... Dynatronics, CEO Kelvyn H. Cullimore, Jr. ... search process conducted by the company as it ...
(Date:3/29/2017)... 2017 NetworkNewsWire Editorial Coverage  ... There are a ... regulating marijuana, but economic arguments also favor its legalization. The ... enforcement costs. However, to legalize and regulate marijuana requires an ... (OTC: SING) ( SING Profile ), American Cannabis Company (OTC: ...
Breaking Medicine Technology: