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The influence of advertising on drug recommendations
Date:2/28/2011

ors conclude that physicians have a choice to pay for journals that provide objective information or rely on potentially biased information in free journals.

In a related commentary http://www.cmaj.ca/embargo/cmaj110156.pdf, Dr. Aaron Kesselheim, Brigham and Women's Hospital and Harvard Medical School, Boston, Massachusetts, writes "the results reported by Becker and colleagues are nonetheless salient. Covert promotion of pharmaceuticals is an important public health issue because it can contribute to the unnecessary overuse of certain drugs or lead to their off-label use without sufficient evidence of efficacy."


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Contact: Kim Barnhardt
kim.barnhardt@cmaj.ca
613-520-7116 x2224
Canadian Medical Association Journal
Source:Eurekalert

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