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The bright side of death: Awareness of mortality can result in positive behaviors
Date:4/30/2012

n the negative reaction to these acts of terrorism, such as violence and discrimination against Muslims, but studies also found that people expressed higher degrees of gratitude, hope, kindness and leadership after 9/11." Vail said. "In another example, after the Oklahoma City bombing, divorce rates went down in surrounding counties. After some stimuli escalates one's awareness of death, the positive reaction is to try to reaffirm that the world has positive aspects as well."

In their personal lives, people also were influenced to make positive choices after their awareness of death was increased. Studies found that conscious thoughts of death can inspire intentions to exercise more. Other studies found that keeping mortality in mind can reduce smoking and increase sunscreen use.

Even subconscious awareness of death can more influenced behavior. In one experiment, passers-by who had recently overheard conversations mentioning the value of helping were more likely to help strangers if they were walking within sight of cemeteries.

"Once we started developing this study we were surprised how much research showed positive outcomes from awareness of mortality," said Arndt. "It seems that people may be just as capable of doing the opposite and 'looking on the bright side of death,' as the Monty Python song says."


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Contact: Timothy Wall
walltj@missouri.edu
573-882-3346
University of Missouri-Columbia
Source:Eurekalert

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