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The Who Designs Limited-Edition T-Shirt Exclusively for Hard Rock's Signature Series: Edition XXVII
Date:2/4/2010

ORLANDO, Fla., Feb. 4 /PRNewswire/ -- After legendary guitarist Pete Townshend donated his guitar to Hard Rock and helped to start the brand's world-famous memorabilia collection, Rock and Roll Hall of Famers and Super Bowl XLIV halftime performers The Who are once again making Hard Rock history. Hard Rock International is proud to announce the limited-edition The Who Signature Series: Edition XXVII, designed by Pete Townshend and Roger Daltrey, which will benefit the band's chosen charity – City of Hope, a leading research, treatment and education center for cancer and other life-threatening illnesses. Fifteen percent of the retail sales from The Who Signature Series: Edition XXVII T-shirts and pins will be donated to City of Hope.

The front of Hard Rock's new Signature Series T-shirt features The Who's famous logo and the timeless image of Pete Townshend swinging his arm "windmill-style" against his guitar strings, set atop a British flag. A backstage pass dangles from the neck of the navy blue T-shirt. The back of the shirt features the words "That's Who" with an arrow leading from the "o" to the authentic signatures of Townshend and Daltrey. Offered in men's sizes (S – XXL), Hard Rock's The Who Signature Series T-shirt is now available online at www.hardrock.com and at Rock Shops at Hard Rock Cafes, Hotels and Casinos worldwide.

"Roger and I have a rich history with Hard Rock International and it's an honor to join some of music's greatest legends for this important cause," said

SOURCE Hard Rock International
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