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The Western Community Shows Its Heart by Wearing Pink!
Date:12/16/2008

LAS VEGAS, Dec. 16 /PRNewswire/ -- Tough Enough To Wear Pink Founder Terry Wheatley announced on Wednesday at the 50th Anniversary Wrangler National Finals Rodeo in Las Vegas, that the grassroots cowboy campaign to fight breast cancer has reached the $5 million dollar fundraising mark, mostly through the efforts of regional rodeos and western across the country. The monies raised stay locally to benefit community breast cancer charities and go to national breast cancer research projects.

"This is the fourth anniversary of Tough Enough to Wear Pink at the Wrangler NFR. Nobody could have imagined that together we would raise millions of dollars for the cause," said Terry Wheatley. A breast cancer survivor herself, Wheatley is an entrepreneur, wife and mother to professional rodeo competitors. She founded Tough Enough to Wear Pink in 2004 with Karl Stressman, former director of special events for Wrangler and now commissioner of the Professional Rodeo Cowboy Association (PCRA). Wrangler is the title sponsor of Tough Enough To Wear Pink. Katie Wheatley, Terry Wheatley's daughter, is the director of Tough Enough to Wear Pink and coordinates with rodeos and other non-rodeo organizations to create the pink-themed fundraisers.

    Top Three TETWP Rodeo Fundraisers in 2008

    1) Fremont County Fair and Rodeo's Big Wind Round-Up, Riverton, Wyoming
       -- $65,000
    2) Gunnison Cattlemen's Days Rodeo, Gunnison, Colorado -- $55,000
    3) Black Hills Stock Show, Rapid City, South Dakota -- $51,000

The small town of Gunnison deserves special recognition. With a population of a little more than 5,000 people, this inspirational community has raised a total of $210,000 to date, an achievement honored by Wrangler, who presented a matching check to help Gunnison continue their fight against breast cancer.

The top non-rodeo fundraiser was the New Mexico State University Aggie
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SOURCE Tough Enough To Wear Pink
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