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The Western Community Shows Its Heart by Wearing Pink!

LAS VEGAS, Dec. 16 /PRNewswire/ -- Tough Enough To Wear Pink Founder Terry Wheatley announced on Wednesday at the 50th Anniversary Wrangler National Finals Rodeo in Las Vegas, that the grassroots cowboy campaign to fight breast cancer has reached the $5 million dollar fundraising mark, mostly through the efforts of regional rodeos and western across the country. The monies raised stay locally to benefit community breast cancer charities and go to national breast cancer research projects.

"This is the fourth anniversary of Tough Enough to Wear Pink at the Wrangler NFR. Nobody could have imagined that together we would raise millions of dollars for the cause," said Terry Wheatley. A breast cancer survivor herself, Wheatley is an entrepreneur, wife and mother to professional rodeo competitors. She founded Tough Enough to Wear Pink in 2004 with Karl Stressman, former director of special events for Wrangler and now commissioner of the Professional Rodeo Cowboy Association (PCRA). Wrangler is the title sponsor of Tough Enough To Wear Pink. Katie Wheatley, Terry Wheatley's daughter, is the director of Tough Enough to Wear Pink and coordinates with rodeos and other non-rodeo organizations to create the pink-themed fundraisers.

    Top Three TETWP Rodeo Fundraisers in 2008

    1) Fremont County Fair and Rodeo's Big Wind Round-Up, Riverton, Wyoming
       -- $65,000
    2) Gunnison Cattlemen's Days Rodeo, Gunnison, Colorado -- $55,000
    3) Black Hills Stock Show, Rapid City, South Dakota -- $51,000

The small town of Gunnison deserves special recognition. With a population of a little more than 5,000 people, this inspirational community has raised a total of $210,000 to date, an achievement honored by Wrangler, who presented a matching check to help Gunnison continue their fight against breast cancer.

The top non-rodeo fundraiser was the New Mexico State University Aggies who raised $850,000 in cash and in-kind donations for Cowboys for Cancer Research and Tough Enough To Wear Pink.

About Tough Enough To Wear Pink?(TM) (TETWP(TM))

TETWP was created by entrepreneur and breast cancer survivor Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, TETWP has empowered rodeos in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised $5 million dollars for breast cancer charities, much of which stays right in the community. The grassroots movement has inspired other sports communities to mount their own TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. For more information on how to help, visit

SOURCE Tough Enough To Wear Pink
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