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The Wellness(R) Core(R) Family Continues to Grow With New Higher Protein, Grain-Free Canned Varieties for Cats and Dogs
Date:10/30/2008

[KOR] Noun: 1. Most vital or most important part. 2. The essence

TEWKSBURY, Mass., Oct. 30 /PRNewswire/ -- The Wellness(R) brand of natural food and treats for pets today announces the debut of Wellness(R) CORE(R) Canned Formulas for Dogs and Cats - the newest additions to the Wellness CORE family of higher protein, grain-free pet foods. Wellness(R) CORE(R) Canned Formulas for Dogs and Cats are ideal for consumers who choose to feed their feline and canine companions a protein-focused diet, free of grains, that is thoughtfully balanced to safely feed every day.

Designed to promote overall health, CORE Canned Dog and Cat Food accompany the currently available Wellness CORE dry food diets, and are ideal for consumers who like to offer their pets a complementary wet and dry meal. Dogs can enjoy CORE Canned Turkey, Chicken Liver and Turkey Liver or Salmon, Whitefish and Herring recipes. On the menu for cats are CORE Canned Chicken, Turkey and Chicken Liver for poultry lovers and Salmon, Whitefish and Herring for those partial to fish. Each is grain-free, nutrient-packed, and contains high-quality protein sources with the seafood varieties serving as the only all fish, grain-free complete and balanced canned diet for dogs and cats currently available on the market. And all of the recipes have been created to provide cats and dogs with the proper nutrition they need in any life stage.

CORE Canned Dog Recipes are based on the raw feeding philosophy of providing a diet rich in nutrient-packed, high-quality meat. Each variety is specifically formulated to provide dogs with the protein they need without the excess caloric density that can create long-term obesity concerns. The delicious recipes are 100% grain free, boast higher protein from five protein sources, and with controlled and guaranteed fat and calorie levels, ensure a complete and balanced meal. The amount of calcium and phosphorus is minimized so canines will benefit from a diet with appropriate mineral levels.

CORE Canned Cat Recipes follow the foundation of the bestselling Wellness CORE Dry Cat diet, providing a complete and balanced offering that is 100% grain-free with five quality protein sources: 75-80% meat satisfies the feline palate and supports lean muscle mass. CORE Canned Cat Recipes include fresh cranberries to support urinary tract health, along with carefully controlled magnesium levels, and moderate fat and calorie levels that cater to the metabolic needs of today's feline life style. The Fish and Flax Omega Blend provides a rich supply of Omega 3 & 6 fatty acids to support optimal skin and coat health, and supplies a tasty way to increase water intake.

"We specifically designed the new Wellness CORE Canned Dog and Cat line to complement the Wellness CORE dry line and to meet the needs of those who believe in serving a higher protein, grain-free meal to their pet," said Michael Meyer, President of Wellness. "In expanding our Wellness CORE line, we are able to offer even more healthful menu options to consumers and their pets."

Wellness CORE Dog 6 and 12.5 ounce cans and Wellness CORE Cat 5.5 ounce cans will be available nationwide at pet specialty retailers beginning in October 2008. To find an authorized Wellness retailer, please visit http://www.wellnesspetfood.com.

About Wellness(R) - Unconditional Love. Uncompromising Nutrition.(R)

The Wellness brand of Natural Food and Treats for Pets, a proud member of the Old Mother Hubbard pet food family, was founded on the belief that, "You are what you eat!" - and that incorporating a holistic approach to a healthy, nutritious diet is the foundation of wellbeing. Our committed team of vets, nutritionists and animal lovers has spent decades creating the very best in all-natural nutrition for both dogs and cats. Our Quality Assurance program maintains the most meticulous standards of food safety; we follow the same strict guidelines for our pet food that are applied to food for people. All Wellness food and treat varieties feature recipes using human-quality ingredients without the use of meat by-products, fillers, potential allergens such as wheat (including wheat gluten) or soy, artificial colors, flavors or preservatives. Wellness is sold through knowledgeable pet specialty retailers and natural food stores in North America, and is also available internationally. For more information visit: http://www.wellnesspetfood.com.
Contacts:

Erin Vadala, Warner Communications

978/468-3076 or erin@warnerpr.com

Christen Graham, Warner Communications

207/829-6336 or christen@warnerpr.com


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SOURCE Wellness Natural Pet Food
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