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The Village Company Unveils Natural Bath and Body Solutions for Everyday Ailments
Date:9/24/2007

CHASKA, Minn., Sept. 24 /PRNewswire/ -- Tired? Stressed? Achy? Looking for a simple way to relax, restore, and rejuvenate? The Village Company (http://www.thevillagecompany.com), a leader in adult and children's bath and body products, announces the nationwide launch of its Village Naturals Therapy(TM) solutions -- natural relief from common ailments (http://www.thevillagecompany.com/vntherapy.html).

Designed to provide relief from active and busy American's most universal ailments, Village Naturals Therapy(TM) solutions address four symptoms associated with everyday complaints: aches and pains, stress and tension, cold and sinus and allergy and congestion. The line's distinctive solutions contain naturally-derived ingredients and essential oils such as eucalyptus, orange, ginseng, lemon, and aloe. The aromatherapy benefits of each formula help to comfort, calm, and revive the body and mind.

"People lead active, often hectic lives. They don't have time to feel tired, achy, or stressed. We created Village Naturals Therapy(TM) solutions to address and relieve the most common daily complaints. Our bath and body solutions are easy to use and are a natural extension of peoples' everyday wellness routines. This brand, and all of The Village Company(R) brands, upholds our commitment to offering distinctive, quality products at a great value," says Frank Klisanich, The Village Company President and CEO.

In conjunction with the national launch and distribution of the Village Naturals Therapy(TM) line, the brand will feature all-new, apothecary-inspired packaging. The labels have a natural look and feel that emphasizes the line's botanical, distinctive, consumer-friendly formulas.

Village Naturals Therapy(TM) Six Restorative Formulas:

The current line features liquid mineral baths, mineral bath soaks, and lotions in these formulas:

-- Aches & Pains -- Tired muscles? Sore, stiff joints? Ease your

discomfort with a soothing and refreshing blend of eucalyptus,

chamomile, and rosehips.

-- Stress & Tension -- Balance, restore, and relieve body and mind with a

recipe of juniper, orange, menthol.

-- Cold & Sinus -- Help ease cold symptoms with a comforting blend of

echinacea, ginseng, and tea tree.

-- Allergy & Congestion -- Experience year-round comfort from allergy and

congestion with a distinct formula of ginger, lemon, and aloe.

-- Muscle Relief Lotion -- Soothe and refresh tired and sore muscles with

an energizing mix of juniper, sage, and wintergreen.

-- Headache Relief Lotion -- Massage away tension and an aching head with

a blend of chamomile, lavender, and peppermint.

The Village Naturals Therapy(TM) line is available nationwide at fine drugstores, supermarkets, and mass merchandisers. The 20-ounce mineral soak, 16-ounce liquid bath, and 16-ounce lotions are priced from $4.99 to $5.99 and exciting new products for people on-the-go are coming soon. For more information about Village Naturals Therapy(TM) visit http://www.thevillagecompany.com.

About The Village Company

The Village Company is a leading marketer of specialty personal care products sold to mass market retailers across the U.S. The company markets adult and children's bath, soap and skin care products under well-known brands including Village Naturals(R), Village Naturals Spa(R), Village Naturals Therapy(TM), Village Naturals Foot Essentials(TM) and Sesame Street(R). Village Naturals(R) is the #1 bubble bath brand in the adult bath category and Sesame Street(R) is the #1 licensed kid's brand in the kid's bath category.


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SOURCE The Village Company
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