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The Village Announces New Administrator
Date:9/24/2007

Rick Heath to Take Over Day-to-Day Operations and Spearhead Expansion

GAINESVILLE, Fla., Sept. 24 /PRNewswire/ -- North Florida Retirement Village, Inc., "The Village," announced today that Rick Heath has been named as its new Administrator. Heath's position will take effect immediately. A seasoned senior living executive, Heath is coming on board in the midst of a major expansion of the 104-acre campus in Gainesville.

The Village is Gainesville's premier rental senior living community, which currently serves over 450 seniors residing in independent living apartments and cottages and assisted living, congregate care and memory support units. The Village expansion includes an additional 170 rental independent living apartments, 60 state-of-the-art assisted living apartments, expanded common areas and administrative offices, including dining and fitness, a new marketing office and maintenance building.

Heath brings 35 years of senior living experience to The Village, most recently serving as Vice President for New Business Development for Sears Methodist Retirement System in Abilene, Texas. Previously, he spent six years as a Regional Director for Greystone Communities and 15 years as President and CEO of Gulf Coast Retirement Community in Cape Coral, Florida.

"We are delighted to have Rick Heath join The Village as our new administrator. He brings to us an extensive background in managing senior living communities and a strong commitment to serving seniors. His leadership skills and compassion will be important to the day-to-day operations of The Village, as well as seeing us through this exciting time in our history as we expand our senior living offerings," said Michael P. Gallagher, President and CEO of SantaFe HealthCare.

Heath has been an active participant in civic and professional organizations, serving on the Board of Directors, House of Delegates and Nominations and Awards Committee of the American Association of Homes and Services for the Aging. Heath holds an M.S. in Gerontology and Business Administration from the University of North Texas, and a B.A. from The Ohio State University.

"I am looking forward to taking on this exciting role. It is truly a landmark time in the history of The Village as we undertake our new expansion effort. With these new plans, we will continue to provide our residents with high quality care they've come to expect, while offering expanded service offerings that will elevate their experience," said Heath.

The Village is owned by SantaFe HealthCare, Inc., which also owns and operates AvMed Health Plans, Haven Hospice of North Central Florida, and Bayview Gardens, a retirement community in Clearwater. The SantaFe HealthCare family of companies consistently ranks among the national leaders on quality and customer satisfaction scores.


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SOURCE AvMed Health Plans
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