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The USPS Has Announced No Saturday Delivery and Increased Postage Again - How Does This Affect the World of Marketing?
Date:2/14/2013

pite men preferring to get information via email, they trust direct mail more as a reliable source.

Despite a heavy online presence, consumers still prefer to receive advertising via mail to govern their purchase activity. Read the full results from this study in the attached document.

Catalogs influenced both in-store and online purchases more than social media did. While 2012 saw the continued rise of social media platforms, their influence on holiday shoppers paled in comparison to the time-tested paper catalog. According to the survey, print catalogs influenced twice as many consumers as both Pinterest and Twitter for both in-store and online purchases. Print catalogs influenced 81.9% more in-store purchases and 42.9% more online purchases than Facebook. Social platforms were most influential to consumers between the ages of 25 and 34, while print catalogs were most influential among consumers 45 years and older.

Another way to increase response on mailings is to incorporate email campaigns to those same individuals. When and email and direct mail campaign is combined you will notice that the response rate has always increased. Emails are a great and relatively inexpensive way to generate brand awareness.

The USPS is offering special discounts throughout the entire 2013 year. Read the attached document to take advantage of these savings.

Paramount Direct Marketing has been assisting companies with their marketing challenges since 1972. Paramount can help you to reach your target audience by managing a marketing campaign that utilizes both email and targeted responsive postal lists. Allow one of Paramount's experienced account executives to assist you with an upcoming campaign.

Paramount Direct Marketing
3126 Peach Street
Erie, PA 16508
(800) 723-5478

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Source: PRWeb
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