Navigation Links
The USPS Has Announced No Saturday Delivery and Increased Postage Again - How Does This Affect the World of Marketing?
Date:2/14/2013

Erie, PA (PRWEB) February 14, 2013

There are many changes that have been taking place in the direct marketing world lately. The USPS has recently announced that they will be cutting back on Saturday delivery. Some mailers worry about the effect this will have on postal marketing campaigns. Also, the rise in postage costs again put some mailers on edge. David Pavelka, Sr. Executive Manager at Paramount Direct Marketing, says: "This really brings the importance of mailing smarter into the limelight. Most mailers want their offer to be in the consumer's hands by Thursday. This makes it easier for shopping and using coupons on the weekends."

There are many costs associated with a direct mail campaign. Marketing budgets are being cut which means that marketers need to be saavy and creative when it comes to spending on printing, postage, prospect list acquisition and more. Companies need to make sure that their advertising is being looked at and received by those that will be the most interested in their product or service. Two important factors in a successful mailing campaign are: (1) utilizing targeted mailing lists and (2) using multiple channels to boost ROI.

By using targeted mailing lists, advertising on services or products that the consumers are most interested in are being presented and are able to be read at their time of convenience.

Is direct mail still relevant in today's world of mobile, email and social media? Epsilon recently released results from a study dealing with consumers' preferences in receiving advertising. The following statements were released:

  •     Women prefer to be educated about products and services with direct mail.
  •     Despite men preferring to get information via email, they trust direct mail more as a reliable source.

Despite a heavy online presence, consumers still prefer to receive advertising via mail to govern their purchase activity. Read the full results from this study in the attached document.

Catalogs influenced both in-store and online purchases more than social media did. While 2012 saw the continued rise of social media platforms, their influence on holiday shoppers paled in comparison to the time-tested paper catalog. According to the survey, print catalogs influenced twice as many consumers as both Pinterest and Twitter for both in-store and online purchases. Print catalogs influenced 81.9% more in-store purchases and 42.9% more online purchases than Facebook. Social platforms were most influential to consumers between the ages of 25 and 34, while print catalogs were most influential among consumers 45 years and older.

Another way to increase response on mailings is to incorporate email campaigns to those same individuals. When and email and direct mail campaign is combined you will notice that the response rate has always increased. Emails are a great and relatively inexpensive way to generate brand awareness.

The USPS is offering special discounts throughout the entire 2013 year. Read the attached document to take advantage of these savings.

Paramount Direct Marketing has been assisting companies with their marketing challenges since 1972. Paramount can help you to reach your target audience by managing a marketing campaign that utilizes both email and targeted responsive postal lists. Allow one of Paramount's experienced account executives to assist you with an upcoming campaign.

Paramount Direct Marketing
3126 Peach Street
Erie, PA 16508
(800) 723-5478

Read the full story at http://www.prweb.com/releases/2013/2/prweb10413121.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. New Resource for Ophthalmology Clinical Trials: Strategic Alliance Announced.
2. Jay Altman’s 28-day Fat Loss Formula Announced
3. Evans Consulting Services Announced Bioavailability of Juice PLUS+ Has Been Confirmed by Twelve Universities Around the World
4. 28W [ZT-P3060-28EAE] LED Panel is Announced by Zhongtian Lighting
5. HRH Crown Princess Mary of Denmark announced as patron of Australian and Danish twin registries
6. Contemporary Heaven Has Announced Modern Mantle Clocks for Sale in 2013
7. Intelliwave SiteSense ROVER System Announced
8. Viagrahapi.com Announced its New Website
9. 22W [ZT-S0815-20722A] T8 Tube with High Efficiency is Announced by Zhongtian Lighting
10. ABC Rx Cards Announced it Generated Over $237,000 of Savings for Clients
11. 1-800-GO-VAPOR.com Today Announced New Telephone Hours for Ladybug Vapor Steam Cleaner Support
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/24/2017)... ... 24, 2017 , ... Houston dentist , Dr. Behzad ... Dental Center. Currently, patients can get single dental implants for $3,599 and All ... learn more about these offers by contacting Antoine Dental Center. Both of these ...
(Date:2/24/2017)... ... February 24, 2017 , ... ... education, networking and recognition opportunities as well as advocacy for the state and ... NJ on February 23. The Council's Innovation Forecast event highlights innovation throughout ...
(Date:2/24/2017)... ... February 24, 2017 , ... Dr. ... has officially announced the appointment of Peter A. Bell, DO, MBA, HPF, FACOEP-dist., ... (LUCOM), beginning April 10. Dr. Bell comes to Liberty from the Ohio ...
(Date:2/24/2017)... , ... February 24, 2017 , ... In the Health ... be a top priority because it’s not if you will be attacked, but when.” ... when it comes to digital health care. , Improvements in auditing and monitoring have ...
(Date:2/24/2017)... ... February 24, 2017 , ... Healthcare Associates of McKinney ... Craig Ranch building at 8080 State Highway 121, Suite 210, McKinney, Texas 75070. ... to Highway 121. , As the practice has grown, the need for more space ...
Breaking Medicine News(10 mins):
(Date:2/27/2017)... PLACENTIA, Calif. , Feb. 27, 2017   ... new line of nutritional supplements using its groundbreaking new ... and 90 percent of potency through digestion per ... nutritional supplements solve the problem of nutritional waste and ... Prevent degradation during digestive processes Improve ...
(Date:2/27/2017)... February 27, 2017 Now in its ... companies that are most successful at developing and commercialising innovation. ... The ... the same molecule to two different companies in early phase, ... on systematic, objective analysis of each company,s performance between 2011 and 2016, ...
(Date:2/27/2017)... and PETACH TIKVAH, Israel , ... (NASDAQ: BCLI), a leading developer of adult stem cell ... June S. Almenoff , M.D., Ph.D., FACP, and ... Board of Directors.  "Dr. Almenoff and ... appointments come at an exciting time for our company," ...
Breaking Medicine Technology: