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The USPS Has Announced No Saturday Delivery and Increased Postage Again - How Does This Affect the World of Marketing?
Date:2/14/2013

Erie, PA (PRWEB) February 14, 2013

There are many changes that have been taking place in the direct marketing world lately. The USPS has recently announced that they will be cutting back on Saturday delivery. Some mailers worry about the effect this will have on postal marketing campaigns. Also, the rise in postage costs again put some mailers on edge. David Pavelka, Sr. Executive Manager at Paramount Direct Marketing, says: "This really brings the importance of mailing smarter into the limelight. Most mailers want their offer to be in the consumer's hands by Thursday. This makes it easier for shopping and using coupons on the weekends."

There are many costs associated with a direct mail campaign. Marketing budgets are being cut which means that marketers need to be saavy and creative when it comes to spending on printing, postage, prospect list acquisition and more. Companies need to make sure that their advertising is being looked at and received by those that will be the most interested in their product or service. Two important factors in a successful mailing campaign are: (1) utilizing targeted mailing lists and (2) using multiple channels to boost ROI.

By using targeted mailing lists, advertising on services or products that the consumers are most interested in are being presented and are able to be read at their time of convenience.

Is direct mail still relevant in today's world of mobile, email and social media? Epsilon recently released results from a study dealing with consumers' preferences in receiving advertising. The following statements were released:

  •     Women prefer to be educated about products and services with direct mail.
  •     Des
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Source: PRWeb
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