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The UK's Biggest Card Retailer Takes Choice and Value Personally
Date:12/16/2009

As Langrish-Dixon continued, "Why settle for offering just jokey birthday cards, when we can offer highly peronalised invitations for parties, weddings or birthdays? Why not let people put as much of themselves into their new baby announcements, christenings, engagement invitations or baby showers?"

Hallmark are also keen to emphasise the transition of the same Hallmark quality that people can buy in the shops to being able to get a truly personalised card or set of cards, quickly and easily over the Internet. As Dixon continues, "This service really does give people the ultimate freedom to create their own cards whilst still retaining the great designs and big names that Hallmark has become famous for. And it really doesn't matter what the event is, from anniversary invitations to big milestone birthdays, from disco invites and ball invites to Christmas party invites, the customer can change their text to such an extent that any event whatsoever can be personalised."

So it seems that at Hallmark right now, in the world of personalisation, anything goes, as Langrish-Dixon continues, "Whilst we've got plenty of humour ranges up our sleeves, we think people want more than funny personalised cards. That's why many of the same Hallmark cards, invites and thank yous that are more serious, sophisticated or just more touching can be personalised as well as the funny ones. Not to mention the fact that our very popular and well-known names such as Forever Friends, Purple Ronnie, Disney and Scooby Doo can all be given the personal touch and sent out individually or as packs from our website."

Indeed, the functionality of the website means that not only do customers
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Source: PRWeb
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