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The Tourism Authority of Thailand Showcase Thailand’s Health and Wellness Industry
Date:8/18/2013

(PRWEB) August 19, 2013

Thailand has a well-developed and thriving health and wellness industry. Therefore, when preparing its marketing plan for next year, it seemed only natural for TAT to announce that it would focus on health and wellness tourism as one of its strategic niche markets. To help raise awareness of the diverse range of treatments available, TAT recently invited medical-travel writers and bloggers from the US and a number of countries in South-East Asia to participate in a three day event that has been dubbed the ‘Media & Online Celebrities FAM Trip 2013’.

This familiarisation trip was also part of TAT’s ‘Find Your Fabulous’ project, an international initiative that invites individuals to take some respite from their everyday, busy lives and to concentrate once again on their beauty, wellness and health. The media representatives were treated to a total of six excursions; these included holistic anti-ageing centres, wellness spas and dermatology clinics.

The event was sponsored by the contemporary and stylish Sofitel So Bangkok, which provided hotel accommodation for all the FAM trip guests. The highly acclaimed Blue Elephant Restaurant also provided sponsorship, and the restaurant’s management kicked-off the event by hosting a welcome dinner and cocktail party. Clearly, TAT involved some key players from Thailand’s hospitality and leisure industry to stage a memorable and high-class showcase for the country’s health and wellness services.

Thousands of visitors flock to Thailand every year to take advantage of the many health and wellness services available. Indeed, it is due to this increase in demand that led to s
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