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The Time is Now to Capitalize on Today's Direct-to-Consumer Health Insurance Opportunity via the Exchange Marketplace
Date:6/15/2010

Connextions, an Exchange outsourcer, advises companies to plan now to enter into the Exchange market opportunity.

Orlando, FL (Vocus) June 15, 2010 -- Millions of consumers aren’t waiting until the launch of State Exchanges in 2014 to enter the insurance marketplace, they are looking for affordable health insurance options today – Baby Boomers aging into Medicare, the unemployed, people who have lost employer coverage, small business owners and their families. Many leading-edge consumer-brand companies and associations are launching health insurance Exchanges today to bring more affordable options to the table now in anticipation of the 2014 implementation of the new reform law.

“In the private sector today, there are solid opportunities for early market entrants to capitalize on the ability to help millions of consumers find the right plan to fit their needs,” said Rob Panepinto, Connextions’ Managing Director of Health Exchanges and an expert in the direct-to-consumer insurance space. “States will provide one route for insurance purchasers to take, but private companies with a large, solid base of consumers and an established level of brand trust are also ideal Exchange candidates. Many of those companies are already moving into the Exchange marketplace to capitalize on today’s opportunity.”

“Exchanges by their very nature are complicated, multi-layered health marketplaces that require deep experience to plan, launch and manage,” said Steven Auerbach, President of Connextions. “Public entities and private businesses entering t
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