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The Search for Healthier Drinks Turns Up Yerba Mate
Date:2/19/2008

NEW YORK, Feb. 19 /PRNewswire/ -- There's a revolution taking place, and it's changing the face of cold-beverage shelves across the nation. People are searching for a drink that's more sophisticated than traditional sodas. Many are looking for something refreshing to drink that provides health benefits. In years past, finding a healthy and delicious bottled drink was no easy feat. Today, however, new options are appearing that are definitely something to get excited about.

"The beverage industry hasn't done a great job, up to now, of providing the more health-conscious consumer with a great bottled drink," explains Doni Freundlich, president of ABF Beverage, located in Cedarhurst, New York. "People are becoming more aware of their health, and we've created a drink that matches their lifestyle. Herbal Mist is unique in that it has a mainstream premium taste."

ABF Beverage is the creator of Herbal Mist (http://drinkherbal.com), a popular new line of all-natural premium sweetened iced teas that are infused with healthful herbs. Herbal Mist, which features six flavors, is sweetened with natural cane sugar, as opposed to the unhealthy high-fructose corn syrup so many drinks rely upon today. High-fructose corn syrup, according to the Mayo Clinic, has been linked to such adverse health effects as diabetes and high cholesterol. Additionally, some experts believe that it has a lot to do with the current obesity epidemic.

Herbal Mist beverages are also infused with Yerba mate, a popular South American herb. According to the Yerba Mate Association of the Americas, it provides many health benefits, such as antioxidants, that aid in mental clarity, enhanced immune system functions, weight control and proper digestion.

"People want a great-tasting healthy drink," adds Freundlich. "From all the feedback we have been getting, it's clear that we've succeeded in providing that."

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