Navigation Links
The Ruth Group Launches Healthcare Marketing Communications Unit
Date:3/23/2009

Complements Existing Strong Position in Healthcare Investor and Media Relations

Appoints Industry Veteran to Head Practice

NEW YORK, March 23 /PRNewswire/ -- The Ruth Group (TRG), a full service investor and public relations agency dedicated to healthcare and technology, announced today the expansion of its communications consulting services to include healthcare marketing. The initiative leverages TRG's strong track record and healthcare client portfolio focused on investor relations and public relations. TRG will provide existing and potential healthcare clients with marketing strategies for product launches, clinical trial recruitment, sales force support, patient advocacy programs, and physician outreach programs.

To lead the new marketing communications team, TRG has appointed Scott Lerman as Vice President. Lerman has 15 years of healthcare communications experience in implementing marketing plans across multiple medical disciplines and products, including Novo Nordisk's portfolio of insulin products and AstraZeneca's respiratory franchise.

Carol A. Ruth, Founder, CEO and President of The Ruth Group, commented, "This strategic initiative is an excellent complement to our expertise in healthcare investor relations and public relations. It maximizes our integrated approach to serving our emerging healthcare clients and is a natural fit with our present portfolio. It also allows us to consult healthcare companies that are looking to drive visibility among the medical and scientific communities, as well as consumer and advocacy groups. The unit will focus on drug, device and healthcare services launches, patient and physician education, clinical trial recruitment and other marketing initiatives, serving to enhance TRG's ongoing media and investor relations efforts."

"Over the last nine years, we have built an agency whose brand has become synonymous with healthcare investor relations with dedicated professional teams focused on medical technology/devices, biopharmaceuticals, and healthcare services. Our integrated programs include financial and trade media efforts headed by senior vice president, Jason Rando, and support scientific and medical milestones."

Scott Lerman, Vice President, said, "I am thrilled to join The Ruth Group team, which has long been recognized as a leader in healthcare focused investor relations. I look forward to working with this first-class team to provide a new suite of services to companies seeking to break through in this challenging environment."

Mr. Lerman has a range of healthcare marketing experience. Among his most recent initiatives, he led a campaign to raise awareness for newer and "greener" asthma inhalers for Allergy and Asthma Network Mothers of Asthmatics (AANMA). As a vice president at Marina Maher Communications, Mr. Lerman worked on creative and strategic plans, including a brand awareness campaign for Eisai/PriCara's AcipHex(R). He has also held various positions at large and boutique corporate communications agencies, including Burson-Marsteller, Rowland Communications, Chamberlain Communications Group, and Ketchum.

About The Ruth Group (TRG)

The Ruth Group (TRG) is a New York City-based full service investor and public relations agency providing top-tier counsel, communications strategies and capital markets advisory to healthcare and technology companies. In-depth, sector-specific expertise differentiates TRG from all other agencies through specialized teams dedicated to healthcare services, medical technology, specialty pharmaceuticals, biotechnology, alternative energy, internet media, and technology. Each team is run by professionals available 24/7, and skilled in the areas of finance, corporate communications, industry and science. For more information please visit http://www.theruthgroup.com/.

    Contacts

    Corporate Inquiries:
    The Ruth Group
    Carol Ruth
    President and CEO
    646-536-7004
    cruth@theruthgroup.com

    Media Requests:
    Jason Rando
    Senior Vice President
    646-536-7025
    jrando@theruthgroup.com


'/>"/>
SOURCE The Ruth Group
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. RiskMetrics Affirms Recommendation that Stockholders Support LCA-Vision Board of Directors and Reject All Proposals by Dissident Joffe Group
2. The Quantum Group Receives a NYSE Amex Notification of a Listing Deficiency
3. Research Shows that Weekend Binge Drinking Can Lead to Parents Drink Driving - Warns the Linwood Group
4. Study finds most adolescents sent to group homes still involved with drugs/crime seven years later
5. U.S. Rep. Connolly, Inova Health System Physicians, Public Health Groups Call for Congressional Action to Protect Kids from Tobacco
6. Anpath Group, Inc. Announces Intent To Seek Shareholder Approval for a Reverse Split of Its Common Stock
7. Askesis Development Group, Inc. Launches New Behavioral Health Software for Electronic Medical Records (EMR) and Practice Management
8. Nuvilex, Inc. Launches Spring Break Initiatives Designed to Raise Visibility Among Key Demographic Group
9. U.S. Rep. Connolly, Inova Hospital Physicians, Public Health Groups Call for Congressional Action to Protect Kids From Tobacco
10. Chamberlain Group Surgical Training Model Facilitates New Treatment for Chronic Rhinosinusitis
11. The Ensign Group Declares Quarterly Dividend
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/10/2016)... St. Louis, Missouri (PRWEB) , ... February 10, ... ... 11-14, 2016, in San Diego, will bring together more than 200 of the ... in healthcare for the future. , “The true benefit of the Forum is ...
(Date:2/10/2016)... ... ... Gout is like no other joint pain. It strikes suddenly, like flicking on ... redness. It is triggered by the crystallization of uric acid within the joints. It ... to the February 2016 issue of Harvard Men's Health Watch. , The large joint ...
(Date:2/10/2016)... ... ... Armune BioScience signed a definitive agreement with ARCpoint Labs ... country. Launched in April of 2015, Apifiny is the only cancer specific, non-PSA blood ... exceeded 3,000 tests in 2015. Primary care physicians and urologists have utilized Apifiny to ...
(Date:2/10/2016)... ... February 10, 2016 , ... Pediatric ... in their patients. Research shows that the Goal Attainment Scale (GAS) captures 20% ... this challenge and learn more about the Goal Attainment Scale, Education Resources Inc. ...
(Date:2/10/2016)... ... February 10, 2016 , ... ... the Ohio Safety Congress and Expo event March 9-11, 2016. Hosted by Ohio's ... Convention Center. , As the longest running and largest worker's compensation event ...
Breaking Medicine News(10 mins):
(Date:2/10/2016)... MINNEAPOLIS , Feb. 10, 2016 Urologix, ... for the treatment of Benign Prostatic Hyperplasia (BPH), announces ... Ash Keswani , a medical device industry veteran ... of the Limited Liability Company.  ... and service lines, Cooled ThermoTherapy™ and Prostiva® RF Therapy, ...
(Date:2/10/2016)... , Feb. 10, 2016  Rich Pharmaceuticals, Inc. (OTC ... a 1-for-100 reverse split of its issued and outstanding ... trading on Thursday, February 11, 2016. The Company,s common ... CUSIP number 76303T308 and temporary ticker symbol "RCHAD". After ... under the ticker symbol (RCHA).  --> ...
(Date:2/10/2016)... -- Oxis International Inc. (OTC/QB: OXIS) announced today that the ... "clinical trial triumph" after one of the first patients ... Daniel Vallera , a research scientist ... --> Daniel Vallera , a research scientist ... --> An article on the University of ...
Breaking Medicine Technology: