Navigation Links
The Ruth Group Launches Healthcare Marketing Communications Unit
Date:3/23/2009

Complements Existing Strong Position in Healthcare Investor and Media Relations

Appoints Industry Veteran to Head Practice

NEW YORK, March 23 /PRNewswire/ -- The Ruth Group (TRG), a full service investor and public relations agency dedicated to healthcare and technology, announced today the expansion of its communications consulting services to include healthcare marketing. The initiative leverages TRG's strong track record and healthcare client portfolio focused on investor relations and public relations. TRG will provide existing and potential healthcare clients with marketing strategies for product launches, clinical trial recruitment, sales force support, patient advocacy programs, and physician outreach programs.

To lead the new marketing communications team, TRG has appointed Scott Lerman as Vice President. Lerman has 15 years of healthcare communications experience in implementing marketing plans across multiple medical disciplines and products, including Novo Nordisk's portfolio of insulin products and AstraZeneca's respiratory franchise.

Carol A. Ruth, Founder, CEO and President of The Ruth Group, commented, "This strategic initiative is an excellent complement to our expertise in healthcare investor relations and public relations. It maximizes our integrated approach to serving our emerging healthcare clients and is a natural fit with our present portfolio. It also allows us to consult healthcare companies that are looking to drive visibility among the medical and scientific communities, as well as consumer and advocacy groups. The unit will focus on drug, device and healthcare services launches, patient and physician education, clinical trial recruitment and other marketing initiatives, serving to enhance TRG's ongoing media and investor relations efforts."

"Over the last nine years, we have built an agency whose brand has become synonymous with healthcare investor relations with dedicated professional teams focused on medical technology/devices, biopharmaceuticals, and healthcare services. Our integrated programs include financial and trade media efforts headed by senior vice president, Jason Rando, and support scientific and medical milestones."

Scott Lerman, Vice President, said, "I am thrilled to join The Ruth Group team, which has long been recognized as a leader in healthcare focused investor relations. I look forward to working with this first-class team to provide a new suite of services to companies seeking to break through in this challenging environment."

Mr. Lerman has a range of healthcare marketing experience. Among his most recent initiatives, he led a campaign to raise awareness for newer and "greener" asthma inhalers for Allergy and Asthma Network Mothers of Asthmatics (AANMA). As a vice president at Marina Maher Communications, Mr. Lerman worked on creative and strategic plans, including a brand awareness campaign for Eisai/PriCara's AcipHex(R). He has also held various positions at large and boutique corporate communications agencies, including Burson-Marsteller, Rowland Communications, Chamberlain Communications Group, and Ketchum.

About The Ruth Group (TRG)

The Ruth Group (TRG) is a New York City-based full service investor and public relations agency providing top-tier counsel, communications strategies and capital markets advisory to healthcare and technology companies. In-depth, sector-specific expertise differentiates TRG from all other agencies through specialized teams dedicated to healthcare services, medical technology, specialty pharmaceuticals, biotechnology, alternative energy, internet media, and technology. Each team is run by professionals available 24/7, and skilled in the areas of finance, corporate communications, industry and science. For more information please visit http://www.theruthgroup.com/.

    Contacts

    Corporate Inquiries:
    The Ruth Group
    Carol Ruth
    President and CEO
    646-536-7004
    cruth@theruthgroup.com

    Media Requests:
    Jason Rando
    Senior Vice President
    646-536-7025
    jrando@theruthgroup.com


'/>"/>
SOURCE The Ruth Group
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. RiskMetrics Affirms Recommendation that Stockholders Support LCA-Vision Board of Directors and Reject All Proposals by Dissident Joffe Group
2. The Quantum Group Receives a NYSE Amex Notification of a Listing Deficiency
3. Research Shows that Weekend Binge Drinking Can Lead to Parents Drink Driving - Warns the Linwood Group
4. Study finds most adolescents sent to group homes still involved with drugs/crime seven years later
5. U.S. Rep. Connolly, Inova Health System Physicians, Public Health Groups Call for Congressional Action to Protect Kids from Tobacco
6. Anpath Group, Inc. Announces Intent To Seek Shareholder Approval for a Reverse Split of Its Common Stock
7. Askesis Development Group, Inc. Launches New Behavioral Health Software for Electronic Medical Records (EMR) and Practice Management
8. Nuvilex, Inc. Launches Spring Break Initiatives Designed to Raise Visibility Among Key Demographic Group
9. U.S. Rep. Connolly, Inova Hospital Physicians, Public Health Groups Call for Congressional Action to Protect Kids From Tobacco
10. Chamberlain Group Surgical Training Model Facilitates New Treatment for Chronic Rhinosinusitis
11. The Ensign Group Declares Quarterly Dividend
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/4/2016)... ... ... May kicked off with Melanoma Monday , a multi-agency effort to raise ... encouraging her patients, as well as residents all around Dallas, Cleburne, Irving, and Plano, ... in the future. , The dermatology-specific awareness month ends with “Don’t Fry Day,” established ...
(Date:5/4/2016)... ... May 04, 2016 , ... Momsense, Inc. ... The company’s patented technology, The Smart Breastfeeding Meter, is designed to monitor and ... technology is now available for purchase at Target.com . , Breastfeeding ...
(Date:5/4/2016)... ... May 04, 2016 , ... Francesca Loparco, Co-Founder of ... life forever with a same-day LASIK procedure at Christenbury Eye Center. The ... Jonathan Christenbury performed her surgery the same day as her in-office consultation and eye ...
(Date:5/4/2016)... ... May 04, 2016 , ... The preeminent surgical aftercare facility Pearl Recovery ... breast cancer surgery. In March 2016, the 61-year-old model and reality TV star was ... occurs in the milk ducts, according to an interview with the Daily Mail ...
(Date:5/4/2016)... ... May 04, 2016 , ... AudioEducator is the ... In upcoming months, AudioEducator has lined up some informative training session for the ... give complete compliance know-how and practical, easy-to-apply advice. , On Thursday, May 19, ...
Breaking Medicine News(10 mins):
(Date:5/4/2016)... , May 4, 2016 ... addition of the  "Global Acute Myeloid Leukemia ...  report to their offering.       ... Acute Myeloid Leukemia Market and Competitive Landscape ... Myeloid Leukemia pipeline products, Acute Myeloid Leukemia ...
(Date:5/3/2016)... 4, 2016 Research and Markets ... Stem Cell Therapy Market Outlook 2020" report to ... ) , ,Recombinant technology has improved significantly in past ... be developed in coming years. Many cancer drugs have ... cell therapies are also expected to be developed with ...
(Date:5/3/2016)... , May 3, 2016  While you may be familiar with watching a film or ... also known as ultra-high-definition or 8MP in the Medical Industry.  Ampronix  is a renowned authorized ... innovative technology. Photo - http://photos.prnewswire.com/prnh/20160502/362730 ... ... ...
Breaking Medicine Technology: