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The Ruth Group Launches Healthcare Marketing Communications Unit
Date:3/23/2009

Complements Existing Strong Position in Healthcare Investor and Media Relations

Appoints Industry Veteran to Head Practice

NEW YORK, March 23 /PRNewswire/ -- The Ruth Group (TRG), a full service investor and public relations agency dedicated to healthcare and technology, announced today the expansion of its communications consulting services to include healthcare marketing. The initiative leverages TRG's strong track record and healthcare client portfolio focused on investor relations and public relations. TRG will provide existing and potential healthcare clients with marketing strategies for product launches, clinical trial recruitment, sales force support, patient advocacy programs, and physician outreach programs.

To lead the new marketing communications team, TRG has appointed Scott Lerman as Vice President. Lerman has 15 years of healthcare communications experience in implementing marketing plans across multiple medical disciplines and products, including Novo Nordisk's portfolio of insulin products and AstraZeneca's respiratory franchise.

Carol A. Ruth, Founder, CEO and President of The Ruth Group, commented, "This strategic initiative is an excellent complement to our expertise in healthcare investor relations and public relations. It maximizes our integrated approach to serving our emerging healthcare clients and is a natural fit with our present portfolio. It also allows us to consult healthcare companies that are looking to drive visibility among the medical and scientific communities, as well as consumer and advocacy groups. The unit will focus on drug, device and healthcare services launches, patient and physician education, clinical trial recruitment and other marketing initiatives, serving to enhance TRG's ongoing media and investor relations efforts."

"Over the last nine years, we have built an agency whose brand has become synonymous with healthc
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SOURCE The Ruth Group
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