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The Quest for America's Life in Beautiful Smiles: Captured in Photography
Date:4/4/2008

Crest Whitestrips Partners with Nigel Barker to Create Gallery of Beautiful

Smiles Curated by Gen Art

NEW YORK, April 4, 2008 /PRNewswire-FirstCall/ -- Calling all beautiful, healthy smiles! To celebrate the launch of a new generation of smile care, Crest Whitestrips Daily Whitening + Tartar Protection -- the five minute daily solution for your smile to whiten and protect against tartar build-up -- Crest Whitestrips and Gen Art have partnered to host "My Life in Smiles," a national, amateur photography competition to showcase America's greatest smile moments.

To commemorate America's life in smiles and help entrants gain national exposure and recognition as a photographer, Crest Whitestrips and Gen Art have enlisted a judging panel including renowned photography industry experts to select twenty-five semi-finalists within five categories. The panel includes internationally recognized fashion photographer, Nigel Barker, Stephanie Kim, Photo Director for Woman's Day, Phillip Block, Deputy Director for Programs, Director of Education for the International Center of Photography, Carrie Schupper, Director of Art Programming for Gen Art and David Dintenfass, Associate Marketing Director, North American Oral Care, Procter & Gamble.

"Capturing a beautiful moment in a photo is something I'm very passionate about," said Nigel Barker. "I'm happy to help Crest Whitestrips on their mission to inspire photographers everywhere to capture smile moments and would encourage aspiring photographers to express themselves through their photos."

America will vote for their favorite photograph by logging onto http://www.MyLifeInSmiles.com . The winning images will be featured at a Smile exhibition held in June at Openhouse Gallery in New York City where Crest Whitestrips and Gen Art will host a press conference and cocktail reception. One grand-prize winner will receive an al
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SOURCE Procter & Gamble
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