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The Quantum Scale Helps in the Fight Against Childhood Obesity
Date:7/6/2010

Positive reinforcement rather than setting a target weight is the key to success.

Kitchener, ON (PRWEB) -- A new tool for reducing the rate of childhood obesity, the Quantum Scale relies on positive reinforcement and encouragement to help promote weight loss and a healthier lifestyle for children and adolescents.

This revolutionary scale is designed to play an important role in fighting childhood obesity by taking away the child's psychological burden of trying to reach a predetermined or ideal weight (which often leads to an unhealthy obsession with weight loss). And it does this in a new, innovative way.

The scale registers (but does not display) the actual weight of the user, storing it in the scale's memory. From that point on, the scale only displays weight loss or gain. Users of the Quantum Scale report that focusing on the progress of weight loss instead of the child's total weight improves their self image and they find the child is more apt to use the scale (as opposed to traditional scales) to track their progress. Plus, the child identifies with the cause and effect of their weight loss efforts rather than focusing on a predetermined outcome.

Childhood obesity has more than tripled in the last 30 years. And the first lady, Michelle Obama, is leading an initiative to deal with the problem (USA Today*) The US Department of Health and Human Services states that overweight adolescents have a 70 percent chance of becoming overweight or obese adults with the associated risks of illness and disease.

The creators of the Quantum Scale also remark that eliminating the tag of a three-digit number (total weight) helps the child focus on healthy eating and exercise instead of reaching a preset, and sometimes unrealistic target weight.

Available in five colors, the Quantum Scale is sold through a number of retail outlets and can also be purchased directly from their website at http://site.quantumscale.com/.

About the company: Susan Taylor is the founder of the Quantum Scale and a leader in the effort to help children and adolescents world wide maintain a positive self image as they embrace a healthier lifestyle.

For more information:
http://site.quantumscale.com/

*http://www.usatoday.com/news/health/weightloss/2010-01-20-michelle-obama-obesity_N.htm

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Read the full story at http://www.prweb.com/releases/2010/07/prweb4223244.htm.


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