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The Pressure to Look Good Grows
Date:3/5/2008

reconstructive surgery is now easier to afford, with many surgeons offering financing plans on procedures ranging from $4,800 for a nose job to nearly $7,000 for a face lift. And thanks to reality shows on which unhappy patients of all ethnicities are physically -- and emotionally -- transformed, it has more publicity than ever before.

"As techniques advance, as downtime dissipates and as pricing becomes more affordable, people are more willing to talk about it and are more accepting of others' experience with plastic surgery," said Dr. Quatela.

It's Not a Girl Thing Anymore

With people staying in the workforce longer, this year's survey revealed that both men and women requested cosmetic surgery to remain competitive in the workplace (66 percent and 65 percent, respectively). Also confirmed by 58 percent of participating surgeons was the fact that more patients opted to undergo procedures during the colder months. Surgeons also detailed that approximately 55 percent of procedures performed in 2007 took place at private offices, and 25 percent at free-standing surgical centers. Nearly 18 percent were performed at hospitals and much fewer at medical spas (3 percent).

AAFPRS surgeons tell that more than half of patients (53 percent) have had multiple procedures in the same year. Most of the patients having multiple procedures in the same year are women (82 percent) versus men (18 percent). "Patients who are fearful of surgery often begin with a small procedure and return pleased with their preliminary results," commented Dr. Quatela.

Multiple visits may also be attributed to patients having injections, Botox and laser rejuvenation, all of which require regular treatments and follow-up care. The AAFPRS 2007 Member Survey illustrated this trend with a projected 749,200 Botox procedures, 333800 hyaluronic acid injections, 249,600 chemical peels and 56,800 ablative skin resurfacing performed per surgeon. Each of which requires regular v
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SOURCE American Academy of Facial Plastic and ReconstructiveSurgery
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