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The Pressure Is on for African Americans with Hypertension
Date:6/10/2009

External Pressures in Life Related to Jobs, Family and Finances Coincide with Neglect of a Critical Internal Pressure - High Blood Pressure

PARSIPPANY, N.J., June 10 /PRNewswire/ -- Nearly two-thirds (63 percent) of African Americans with high blood pressure (also known as hypertension) say they worry more about their finances than their personal health, according to a new 'My Pressure Points'(TM) national survey commissioned by Daiichi Sankyo, Inc., in collaboration with the Association of Black Cardiologists.(1) In addition, almost half (48 percent) are stressed about their work and careers. Everyone juggles many external pressures in everyday life like jobs, finances and family care. But while those African Americans surveyed have increased their focus on the external pressures, have they lost sight of a critical internal pressure - one that can impact every facet of their lives? The survey was designed to test this hypothesis.

High blood pressure affects about 73 million adults (age 20 and older) in the U.S. and is often called the "silent killer", with African Americans being more likely to develop the condition than any other racial or ethnic group, and often to a more severe extent, though scientists have yet to determine the exact reason why this is true.(2),(3),(4) The continued high prevalence within the African American community is of great concern to the medical community. Equally concerning is the potential consequence they may face if they allow the ordinary external pressures people face daily, to take precedence over their high blood pressure. To address this concern, the Association of Black Cardiologists and Daiichi Sankyo, Inc. are launching the 'My Pressure Points' national consumer education campaign. The goal of the campaign is to draw attention to this important health issue, and encourage African Americans to focus on their high blood pressure in addition
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SOURCE Daiichi Sankyo, Inc.
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