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The Physicians' Organization of the University Medical Center at Princeton Chooses iMedica's EHR and Practice Management Solutions

iMedica Selected as Best EHR/PM System to Help Physicians' Organization Deliver on Its Commitment to Clinically Integrate Member Practices

Dallas, TX (PREWB) June 10, 2009 -- iMedica Corporation, a leading developer of healthcare software solutions for physician practices, announced today that after more than two years of research and consideration, the Physicians' Organization of the University Medical Center at Princeton has chosen iMedica's electronic health record (EHR) and practice management (PM) solutions to recommend to its 500-plus member physicians.

The announcement comes as the nation's healthcare system awaits 19 billion dollars in federal stimulus funds for health information technology, which coincides with the government's commitment to provide everyone in the U.S. with an EHR by 2014. In addition, the Physicians' Organization's decision to recommend iMedica reinforces its commitment to become one of the first clinically integrated physicians' organizations in New Jersey.

"Physicians need flexible electronic solutions in order to address the clinical and business needs of their practices, and iMedica has designed its software to help physicians easily move away from paper-based methods," said Michael Nissenbaum, President and CEO of iMedica. "iMedica hopes to provide these Princeton-area physicians with the guidance and products they need in order to become a more clinically integrated medical group."

Patient Relationship Manager™ 2009 (PRM 2009) is the latest version of iMedica's award-winning, single-database, integrated EHR and PM solution that utilizes Microsoft's.NET technology. It is tailored to address the business and clinical needs of all medical practices. As an alternative to PRM 2009's full-fledged EHR/PM system, Transition™ offers e-prescribing, document management, lab results, automated PQRI capabilities and more, without PRM 2009's full-note documentation capability. The two solutions enable medical practices to deploy the functionality they are ready to adopt on their own schedule. This cost-sensitive vision ensures that practices are only paying for what they want to use while guaranteeing that, as they acclimate to the advantages of the technology, they can turn on additional features when they are ready. This ability eliminates long-standing implementation and cost barriers raised by physicians and speeds the adoption of EHRs within small- to medium-sized physician practices.

"In choosing iMedica, we paid special attention to the company's ability to adjust its solutions to the ever-evolving needs of physicians," said Dr. John Verdoni, President of the Princeton PO. "For more than two years we watched iMedica update and improve its solutions to align with the needs that many member physicians in our organization had voiced."

Rosalie Fox, Executive Director of Princeton PO, agreed. "On more than one occasion, iMedica made their management team readily accessible," she said. "This enabled our organization to familiarize itself with the company and its solutions, inside and out, adding both comfort and confidence to our decision."

About the University Medical Center at Princeton Physicians' Organization
The Mission of the Physicians' Organization of the University Medical Center at Princeton, since it's formation in 1994, has been the delivery of the highest quality medical care in a caring, compassionate and cost-effective manner. Working together to eliminate the barriers to easy access to the healthcare system, PPO member physicians, all of whom are members of the Medical and Dental Staff of the Princeton Healthcare System, are committed to making your encounter with the Healthcare System as efficient and enjoyable as possible.

About iMedica Corporation
Founded in 1998, iMedica is an innovator in the development of electronic health records and practice management solutions for physician practices. Based on its comprehensive study of physician practice workflow and extensive consultations with practicing physicians, iMedica has developed Patient Relationship Manager™ (PRM 2009), a single-database integrated EHR and PM solution that utilizes Microsoft's latest .NET technology. PRM 2009's unique template-free design adapts to a physician's workflow and sets the benchmark for ease of use and deployment, speed and portability. iMedica has also developed Transition™, an alternative to a full-fledged EHR/PM system that offers a standard set of features without forcing providers to perform full note documentation, a traditional barrier to EHR acceptance. For more information, call 866-960-6890 or visit

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