Navigation Links
The Peer Group Launches Xpert Xchange(SM), an Innovation in Medical Peer Influence Programs
Date:7/7/2008

EDISON, N.J., July 7 /PRNewswire/ -- The Peer Group, a leading provider of peer-to-peer medical forums for the bio-pharmaceutical industry, and an Informed Medical Communications (IMC) company, today announced the launch of Xpert Xchange(SM). Xpert Xchange is the newest innovation in moderated peer influence events whereby two Key Opinion Leaders (KOLs) discuss case studies while utilizing clinical data, product attributes, and prescribing experience in a debate-style format. The true value of the program, though, is the unique inclusion of a Peer Group moderator with expertise in communications and the specific therapeutic area to engage all healthcare provider attendees in active dialogue related to the KOL exchange. This format is consistent with The Peer Group's focus on continually improving and optimizing physician peer influence for their bio-pharmaceutical clients through moderated peer discussion at dinner meetings and other peer influence events.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080512/NYM105LOGO )

"Xpert Xchange provides a novel way to highlight KOLs at peer events, by engaging all physicians in active dialogue between each other and simultaneously with the two KOLs," noted Kathleen Bresette, President of The Peer Group. "Recognizing that compelling peer discussion can significantly improve ROI compared to traditional didactic KOL presentations, this innovation is a breakthrough in leveraging the true value of KOL expertise and peer dialogue among professional equals."

The Peer Group recently entered into a relationship with a top-10 pharmaceutical client to deliver a series of Xpert Xchange programs along with a full suite of peer influence events.

About Informed Medical Communications

Informed Medical Communications (http://www.informedmedical.com), headquartered in Edison, NJ, is an interactive medical marketing group of companies providing services to the biopharmaceutical industry. The companies include The Peer Group and RxDialogue, industry innovators and leaders in conducting general and specialty peer-to-peer medical programs, respectively. Additionally, IMC's major businesses are enhanced by MRxHealth, the market research and consulting infrastructure that supports IMC's ongoing development and effectiveness of non-traditional marketing programs for biopharmaceutical clients, and Leading Through Dialogue, a communications training service for elite skill development in three areas: (1) leadership, (2) sales, and (3) training/facilitation. The IMC network of companies delivers integrated marketing programs for pharmaceutical marketers, with the goal of improving the dialogue among healthcare practitioners in understanding health conditions and their medical options. IMC is a private-equity backed, privately held company.


'/>"/>
SOURCE Informed Medical Communications
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. AMERIGROUP Renews Contract with Tennessee
2. Hanger Orthopedic Group, Inc. Receives Positive Outlook from Standard & Poors Rating Services
3. Caribbean Sol Biodegradable Sunscreen Gets Strong Safety Rating From Environmental Working Group
4. DiagnoCures GCC marker for the staging of colorectal cancer discussed at the Eastern Cooperative Oncology Group
5. Hanger Orthopedic Group, Inc. Announces Second Quarter 2008 Earnings Release Conference Call
6. Foundation Radiology Group Signs Multi-Year Contracts for Diagnostic Services with Pineville Community and Knox County Hospitals
7. Sleep problems associated with menopause vary among ethnic groups
8. Great Doctors Produce Great Results (Healthcare Underwriters Group Mutual of Ohio Pays A Cash Dividend): -- Healthcare Underwriters Group Mutual of Ohio Pays Its First Cash Distribution to Its Insured Owners
9. The Quantum Group Adds New Insurance Product for Physicians
10. Cadient Group President and CEO, Stephen Wray, Named 2008 Ernst & Young Entrepreneur Of The Year(R) in Greater Philadelphia Region
11. Florida Health Insurance Analyst says McCain's Group Health Ideas Bad for Employees
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/24/2017)... , ... April 24, 2017 , ... ... are expected to be diagnosed globally; approximately 25,000 of them will be malignant.(1) ... greater use of this type of healthcare model in the diagnosis and treatment ...
(Date:4/24/2017)... CA (PRWEB) , ... April 24, 2017 , ... As ... is worth a thousand words. The good news for single women is that she ... Attraction," which is available on April 25th. Joan's insight, personal experiences and sparkling sense ...
(Date:4/24/2017)... ... April 24, 2017 , ... ... that over the last decade, student well-being has seriously declined. "When disenfranchised youth ... formal education, join the Islamic State to turn the historic multi-ethnic and multi-religious ...
(Date:4/24/2017)... (PRWEB) , ... April 24, 2017 , ... ... Gallardo, DDS, PA will be attending the 2017 Oral Reconstruction Foundation’s 2017 Symposium ... , The Oral Reconstruction Foundation will present its annual Global Symposium at the ...
(Date:4/24/2017)... ... 24, 2017 , ... A 2-in-1 bottleless water appliance provides ... 101 Water Texas, here are the ways in which this technology can benefit ... of pure, fresh, oxygenated water, with both cold and hot options. , Convenience ...
Breaking Medicine News(10 mins):
(Date:4/20/2017)... April 20, 2017 Research and Markets ... Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key ... to their offering. ... global pharmacogenomics market was valued at US$ 7,167.6 Mn in ... 2024, expanding at a CAGR of 5.6% from 2016 to ...
(Date:4/19/2017)... 19, 2017 Cardiology devices segment is anticipated to ... The Cardiology Devices segment is likely to create absolute ... in 2018 over 2017. By the end of 2027, Cardiology ... to US$ 700 Mn, expanding at a CAGR of 18.4% ... Asia Pacific reprocessed medical devices market ...
(Date:4/19/2017)... DALLAS , April 19, 2017 /PRNewswire/ ... that the first patients in Nashville ... in the Lower Esophageal Sphincter Stimulation for GERD (LESS ... device designed to provide long-term reflux control by restoring ... GERD affects nearly 65 million people in ...
Breaking Medicine Technology: