Navigation Links
The Peer Group Launches Xpert Xchange(SM), an Innovation in Medical Peer Influence Programs
Date:7/7/2008

EDISON, N.J., July 7 /PRNewswire/ -- The Peer Group, a leading provider of peer-to-peer medical forums for the bio-pharmaceutical industry, and an Informed Medical Communications (IMC) company, today announced the launch of Xpert Xchange(SM). Xpert Xchange is the newest innovation in moderated peer influence events whereby two Key Opinion Leaders (KOLs) discuss case studies while utilizing clinical data, product attributes, and prescribing experience in a debate-style format. The true value of the program, though, is the unique inclusion of a Peer Group moderator with expertise in communications and the specific therapeutic area to engage all healthcare provider attendees in active dialogue related to the KOL exchange. This format is consistent with The Peer Group's focus on continually improving and optimizing physician peer influence for their bio-pharmaceutical clients through moderated peer discussion at dinner meetings and other peer influence events.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080512/NYM105LOGO )

"Xpert Xchange provides a novel way to highlight KOLs at peer events, by engaging all physicians in active dialogue between each other and simultaneously with the two KOLs," noted Kathleen Bresette, President of The Peer Group. "Recognizing that compelling peer discussion can significantly improve ROI compared to traditional didactic KOL presentations, this innovation is a breakthrough in leveraging the true value of KOL expertise and peer dialogue among professional equals."

The Peer Group recently entered into a relationship with a top-10 pharmaceutical client to deliver a series of Xpert Xchange programs along with a full suite of peer influence events.

About Informed Medical Communications

Informed Medical Communications (http://www.informedmedical.com), headquartered in Edison, NJ, is an interactive medical marketing group of companies providing services to the biopharmaceutical industry. The companies include The Peer Group and RxDialogue, industry innovators and leaders in conducting general and specialty peer-to-peer medical programs, respectively. Additionally, IMC's major businesses are enhanced by MRxHealth, the market research and consulting infrastructure that supports IMC's ongoing development and effectiveness of non-traditional marketing programs for biopharmaceutical clients, and Leading Through Dialogue, a communications training service for elite skill development in three areas: (1) leadership, (2) sales, and (3) training/facilitation. The IMC network of companies delivers integrated marketing programs for pharmaceutical marketers, with the goal of improving the dialogue among healthcare practitioners in understanding health conditions and their medical options. IMC is a private-equity backed, privately held company.


'/>"/>
SOURCE Informed Medical Communications
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. AMERIGROUP Renews Contract with Tennessee
2. Hanger Orthopedic Group, Inc. Receives Positive Outlook from Standard & Poors Rating Services
3. Caribbean Sol Biodegradable Sunscreen Gets Strong Safety Rating From Environmental Working Group
4. DiagnoCures GCC marker for the staging of colorectal cancer discussed at the Eastern Cooperative Oncology Group
5. Hanger Orthopedic Group, Inc. Announces Second Quarter 2008 Earnings Release Conference Call
6. Foundation Radiology Group Signs Multi-Year Contracts for Diagnostic Services with Pineville Community and Knox County Hospitals
7. Sleep problems associated with menopause vary among ethnic groups
8. Great Doctors Produce Great Results (Healthcare Underwriters Group Mutual of Ohio Pays A Cash Dividend): -- Healthcare Underwriters Group Mutual of Ohio Pays Its First Cash Distribution to Its Insured Owners
9. The Quantum Group Adds New Insurance Product for Physicians
10. Cadient Group President and CEO, Stephen Wray, Named 2008 Ernst & Young Entrepreneur Of The Year(R) in Greater Philadelphia Region
11. Florida Health Insurance Analyst says McCain's Group Health Ideas Bad for Employees
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... ... As a lifelong Southern Californian, Dr. Omkar Marathe earned his Bachelors in ... School of Medicine at UCLA. He trained in Internal Medicine at Scripps Green Hospital ... at the UCLA-Olive View-Cedars Sinai program where he had the opportunity to train in ...
(Date:6/24/2016)... ... , ... A recent article published June 14 on E Online ... on to state that individuals are now more comfortable seeking to undergo not only ... calf and cheek reduction. The Los Angeles area medical group, Beverly Hills Physicians (BHP) ...
(Date:6/24/2016)... Dallas, Texas (PRWEB) , ... June 24, 2016 ... ... 12th International Conference and Scientific Sessions in Dallas that it will receive two ... Announcement of the grants came as PHA marked its 25th anniversary by recognizing ...
(Date:6/24/2016)... ... ... BioMedics, Inc, makers of Topricin and MyPainAway Pain Relief Products, join The ‘Business for a ... an hour by 2020 and then adjusting it yearly to increase at the same rate ... assure the wage floor does not erode again, and make future increases more predictable. , ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... ... client, The Grove Investment Group (TGIG), has initiated cultivation and processing operations at ... Las Vegas and Pahrump, Nevada. , Puradigm is the manufacturer of a complete ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 23, 2016 Any dentist who has made an ... current process. Many of them do not even offer this ... and high laboratory costs involved. And those who ARE able ... such a high cost that the majority of today,s patients ... Parsa Zadeh , founder of Dental Evolutions Inc. and ...
(Date:6/23/2016)... DUBLIN , June 23, 2016 ... "Global MEMS Devices Medical Market Analysis 2016 - Forecast to ... The report contains up to date financial ... reliable analysis. Assessment of major trends with potential impact on ... dive analysis of market segmentation which comprises of sub markets, ...
(Date:6/23/2016)... , , , WHEN: , , ... , , , LOCATION: , , , Online, with free registration ... PANELISTS:  , , , Frost & Sullivan,s Global Vice President of ... Analyst, Divyaa Ravishankar and Unmesh Lal, Program Manager , ... witnessing an exceptional era. Several new demand spaces, such as innovative ...
Breaking Medicine Technology: