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The Oscars, Parties Spur Cosmetic Surgery Quick Fixes with Hollywood's Elite...
Date:2/17/2009

ARLINGTON HEIGHTS, Ill., Feb. 17 /PRNewswire/ -- In Hollywood, where image means everything, for many celebrities, looking good for The Academy Awards is as important as looking good in the movies they star in, even in a failing economy. Members of the American Society of Plastic Surgeons (ASPS) in Los Angeles say they've seen an uptick in requests for pre-Oscar non-surgical cosmetic procedures in the last few weeks. And the trend is not limited to celebrities, say ASPS Member Surgeons. Celebrity spouses and those "behind- the-scene" are jumping on the pre-Oscar cosmetic procedure bandwagon as well.

"Every year I see an increase in celebrities and industry people wanting Botox and fillers in anticipation of the awards season," said Santa Monica plastic surgeon Michael McGuire, MD, ASPS president-elect who reports business is up 20 percent in his practice due to pre-Oscar procedures. "The numbers may be down slightly from previous years and some non-A-listers may be cutting corners as it relates to beauty, but this is still Hollywood, where beauty reigns supreme."

Because it's Tinsel Town, the economic impact is not quite as negative for the cosmetic procedure business as for other sectors during the awards season.

"Procedures have always increased before the awards, the question in this economy is how much we can expect them to increase," said Beverly Hills ASPS Member Surgeon Anthony Griffin, MD, who's business is up 25 percent, but has seen higher increases in previous years. "The entire town seems to be cutting back on Oscar-related activities, including some beauty treatments."

Even though celebrities and industry people are throwing smaller or fewer parties this year, there will still be celebrations and everyone wants to look good.

"I believe cosmetic medical care will always experience some upswing during awards season. It's an issue of livelihood," said
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SOURCE American Society of Plastic Surgeons
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