The campaign accommodates a variety of topics of concern to families who might be open to choosing organic. Among these are organic's connections to healthy kids, nutritious meals, food people trust, clean water and a healthy future. A separate banner ad takes up each of these issues.
All of the banner ads lead to a micro-site (http://www.organicitsworthit.com) that enhances the mood of the banner ads by speaking to consumers about organic agriculture and products in a friendly but non-preachy way. The ads will run March 5 through late May on sites such as CafeMom.com, NPR.org, CNN.com, Parents.com and IdealBite.com. A public relations campaign highlighting the benefits, worth and availability of organic products, conducted by Haberman, will accompany the banner ads and micro-site initiative.
The Organic Institute The mission of the Organic Agriculture and Products Education Institute (Organic Institute) is to educate about the attributes, benefits, and practices of organic agriculture and products today for better environmental and personal health tomorrow. To achieve its mission, the Organic Institute focuses on informing, educating and training agriculturalists, processors, academics and other professionals, as well as students, consumers, and the general public, in order to increase the amount of farmland under organic production and the number of people choosing organic products. www.theorganicinstitute.org .
The Organic Trade Association Founded nearly 25 years ago, the Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America. Its 1,700 members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, e
|SOURCE The Organic Institute|
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