Navigation Links
The Obesity Society Calls Billboard Campaign Offensive and Off-Target
Date:8/21/2009

SILVER SPRING, Md., Aug. 21 /PRNewswire-USNewswire/ -- The Obesity Society strongly opposes the current billboard campaign from People for the Ethical Treatment of Animals (PETA) promoting vegetarianism at the expense of stigmatizing overweight and obese persons. The PETA billboard ad displays an image of an overweight woman in a bikini, with the text "Save the Whales - Lose the Blubber: Go Vegetarian." This ad is an unmistakable example of stigma and prejudice against individuals who are overweight and obese. The campaign is disrespectful and offensive, and is not an effective or appropriate way to encourage vegetarianism or healthy eating behaviors.

PETA purports to be an organization against cruelty, yet its ad campaign reeks of cruelty toward a segment of the population already vulnerable to stigma and discrimination. Not only is this billboard campaign hypocritical, but it undermines PETA's credibility. There is no reason for messages encouraging vegetarianism to be communicated in such a stigmatizing, harmful manner. The people that PETA hopes to target in this campaign are only left feeling humiliated, ashamed, and stigmatized, quite the opposite of effective or appropriate motivation for encouraging weight loss or healthy eating behaviors.

Research evidence demonstrates that weight stigma often leads to and may reinforce unhealthy eating behaviors. With two-thirds of Americans overweight or obese, this type of deliberate weight bias is unacceptable. Stigmatization of individuals who are struggling with their weight results in considerable suffering and impaired quality of life. The Obesity Society opposes weight bias and discrimination in all forms, and calls on PETA to remove the billboard and ensure that stigmatizing messages are absent from future campaigns.

The prevalence of weight discrimination in the United States has increased by 66 percent in the past decade, and is now on par with rates of racial discrimination. As the leading scientific organization on obesity, The Obesity Society is committed to increasing public awareness about weight bias and its negative consequences for those affected.

The Obesity Society (www.obesity.org) is the leading scientific organization dedicated to the study of obesity. The Obesity Society has been committed to encouraging research on the causes and treatment of obesity and is keeping the medical community and public informed of new advances. The Obesity Society's vision is to be the leader in understanding, preventing and treating obesity and in improving the lives of those affected. The Obesity Society's membership comprises more than 2000 basic and clinical researchers, who have published extensively, and care providers in obesity treatment and prevention.


'/>"/>
SOURCE The Obesity Society
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Obesity Action Coalition Calls on PETA to Immediately End Campaign Stigmatizing Overweight and Obese Individuals
2. Obesity Remains No. 1 Health Problem for Kids in 2009
3. Scarring key to link between obesity and diabetes
4. Obesity increases risk of prostate cancer recurrence for both blacks and whites
5. Introducing All-New IEHP Superhero to Battle Childhood Obesity
6. The Obesity Society Position on Recent Criticism of Surgeon General Nominee Regina Benjamin
7. America Takes on the Challenge to Fight Obesity
8. YMCA of the USA Announces 16 Communities Selected for Statewide Policy Change Initiative to Reverse the Childhood Obesity Epidemic
9. Ten Professional Societies Join Forces to Develop Obesity Medicine Certification Examination
10. Tennessee's New Life Center for Bariatric Surgery Launches Comprehensive Website Reaching out to Sufferers of Morbid Obesity
11. Kaiser Permanente Honored for Efforts to Combat Obesity With 2009 Pioneering Innovation Award at Weight of the Nation Conference
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... 2017 , ... The American Board of Family Medicine's (ABFM) Board of Directors ... Officer, succeeding Dr. James C. Puffer upon his retirement. Dr. Newton will serve in ... retirement at the end of 2018. Upon assuming the role of President and CEO ...
(Date:10/13/2017)... ... October 13, 2017 , ... PurhealthRX , a leading Health and Nutrition ... the Purzorb™process to full spectrum CBD oil will revolutionize the rapidly growing CBD market ... can be easily incorporated into liquid products, while reducing costs to end users. , ...
(Date:10/13/2017)... , ... October 13, 2017 , ... Lori R. Somekh, ... member of ElderCounsel, a national organization of elder law and special needs planning attorneys. ... and rules. It also provides a forum to network with elder law attorneys nationwide,” ...
(Date:10/13/2017)... ... October 13, 2017 , ... Many families have long-term insurance ... care insurance companies have a waiver for care if the client has a cognitive ... the family pays for care, is often waived, so the benefits from their insurance ...
(Date:10/13/2017)... NY (PRWEB) , ... October 13, 2017 , ... Ellevate ... people in business to advocate for action towards gender equality at their inaugural Summit ... from around the globe, and reached a social audience of over 3 million. To ...
Breaking Medicine News(10 mins):
(Date:9/25/2017)... , Sept. 25, 2017  EpiVax, Inc., a ... design, and immune-engineering today announced the launch of ... development of personalized therapeutic cancer vaccines. EpiVax has ... exclusive access to enabling technologies to the new ... will lead EpiVax Oncology as Chief Executive Officer. ...
(Date:9/22/2017)... 22, 2017 AVACEN Medical (AVACEN) announced that ... successfully helping those with the widespread pain associated with ... Amanda in Essex, England commented, ... hair, experiencing no sleep at all, tremendous pain, with ... cannot recommend [the AVACEN 100] enough, how this has ...
(Date:9/18/2017)... , Pa. and KALAMAZOO, Mich. , ... Allentown, Penn. , and OptiMed Specialty Pharmacy of ... business partnership to offer a strategic hub service that ... Healthcare,s highly sought-after personal spirometer, Spiro PD 2.0, and ... A spirometer is a medical device used to ...
Breaking Medicine Technology: