Navigation Links
The Obesity Society Calls Billboard Campaign Offensive and Off-Target
Date:8/21/2009

SILVER SPRING, Md., Aug. 21 /PRNewswire-USNewswire/ -- The Obesity Society strongly opposes the current billboard campaign from People for the Ethical Treatment of Animals (PETA) promoting vegetarianism at the expense of stigmatizing overweight and obese persons. The PETA billboard ad displays an image of an overweight woman in a bikini, with the text "Save the Whales - Lose the Blubber: Go Vegetarian." This ad is an unmistakable example of stigma and prejudice against individuals who are overweight and obese. The campaign is disrespectful and offensive, and is not an effective or appropriate way to encourage vegetarianism or healthy eating behaviors.

PETA purports to be an organization against cruelty, yet its ad campaign reeks of cruelty toward a segment of the population already vulnerable to stigma and discrimination. Not only is this billboard campaign hypocritical, but it undermines PETA's credibility. There is no reason for messages encouraging vegetarianism to be communicated in such a stigmatizing, harmful manner. The people that PETA hopes to target in this campaign are only left feeling humiliated, ashamed, and stigmatized, quite the opposite of effective or appropriate motivation for encouraging weight loss or healthy eating behaviors.

Research evidence demonstrates that weight stigma often leads to and may reinforce unhealthy eating behaviors. With two-thirds of Americans overweight or obese, this type of deliberate weight bias is unacceptable. Stigmatization of individuals who are struggling with their weight results in considerable suffering and impaired quality of life. The Obesity Society opposes weight bias and discrimination in all forms, and calls on PETA to remove the billboard and ensure that stigmatizing messages are absent from future campaigns.

The prevalence of weight discrimination in the United States has increased by 66 percent in the past decade, and is now on par with rates of racial discrimination. As the leading scientific organization on obesity, The Obesity Society is committed to increasing public awareness about weight bias and its negative consequences for those affected.

The Obesity Society (www.obesity.org) is the leading scientific organization dedicated to the study of obesity. The Obesity Society has been committed to encouraging research on the causes and treatment of obesity and is keeping the medical community and public informed of new advances. The Obesity Society's vision is to be the leader in understanding, preventing and treating obesity and in improving the lives of those affected. The Obesity Society's membership comprises more than 2000 basic and clinical researchers, who have published extensively, and care providers in obesity treatment and prevention.


'/>"/>
SOURCE The Obesity Society
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Obesity Action Coalition Calls on PETA to Immediately End Campaign Stigmatizing Overweight and Obese Individuals
2. Obesity Remains No. 1 Health Problem for Kids in 2009
3. Scarring key to link between obesity and diabetes
4. Obesity increases risk of prostate cancer recurrence for both blacks and whites
5. Introducing All-New IEHP Superhero to Battle Childhood Obesity
6. The Obesity Society Position on Recent Criticism of Surgeon General Nominee Regina Benjamin
7. America Takes on the Challenge to Fight Obesity
8. YMCA of the USA Announces 16 Communities Selected for Statewide Policy Change Initiative to Reverse the Childhood Obesity Epidemic
9. Ten Professional Societies Join Forces to Develop Obesity Medicine Certification Examination
10. Tennessee's New Life Center for Bariatric Surgery Launches Comprehensive Website Reaching out to Sufferers of Morbid Obesity
11. Kaiser Permanente Honored for Efforts to Combat Obesity With 2009 Pioneering Innovation Award at Weight of the Nation Conference
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/17/2017)... Los Gatos, CA (PRWEB) , ... January 17, 2017 , ... ... today announced the results of a double blind clinical study for its dental gel ... to a leading national brand of toothpaste containing triclosan. The study was conducted at ...
(Date:1/17/2017)... ... 2017 , ... Many people make New Year’s resolutions or renew their commitment to better health ... easier for people who want to kick off 2017 with better smiles. Dr. Mondavi is ... These special offers include: , , A new patient package for ...
(Date:1/16/2017)... Mesa, California (PRWEB) , ... January 16, 2017 , ... ... 2014, Dr. Beazley has served on CalSouthern’s Board of Trustees and as a core ... In addition, he has been a professor of psychology at Pepperdine University, where he ...
(Date:1/16/2017)... ... January 16, 2017 , ... Houston dentist, Dr. Behzad Nazari, ... complimentary consultations and financing for orthodontics for a limited time. Complimentary for a ... about their orthodontic options. Walk-in, late-evening, Saturday, and same-day appointments are available. Antoine ...
(Date:1/16/2017)... (PRWEB) , ... January 16, 2017 , ... St. Louisans are well-aware of the following ... This year’s influenza shot seems to be having no effect on keeping this ... least half of the people around are coughing, sneezing, or sniffling , ...
Breaking Medicine News(10 mins):
(Date:1/17/2017)... January 17, 2017 OilPrice.com Market ... earn millions in revenue with the planned upcoming release ... of strokes with a simple test that is affordable ... latest developments in the markets today include:  Amgen Inc. ... AZN ), Cancer Genetics, Inc. (NASDAQ: ...
(Date:1/17/2017)... , Jan. 17, 2017  Maureen L. ... announces the addition of 6 senior sales leaders ... TubeClear® System.  These sales leaders were formerly part ... medical device company. Repeatedly recognized for their performance, ... customer expectations and establishing relationships with key customer ...
(Date:1/17/2017)... 17, 2017  Tetra Discovery Partners today announced ... as Vice President, Clinical Operations. He joins the ... Director, Clinical Project Management. "Richard joins Tetra ... in global clinical research planning and execution, and ... operation build-outs and development partnerships," said Mark ...
Breaking Medicine Technology: