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The National Center for Missing & Exploited Children, Wal-Mart, and Abbott Host Child Safety Events

- Complimentary 'Baby Days' events for parents and guardians include child

ID kits and safety tips -

BENTONVILLE, Ark., Sept. 6 /PRNewswire-FirstCall/ -- Keeping kids healthy and safe is a primary concern for parents and guardians, but having the right tips and tools for every stage of a child's development can help lessen this anxiety. To help, Wal-Mart Stores, Inc. and Abbott have partnered with the National Center for Missing & Exploited Children (NCMEC) to host "Baby Days," complimentary events in select Wal-Mart stores nationwide, where attendees will receive a child ID kit and NCMEC-developed safety tips that can help families begin building a lifetime of safety and well-being with their child.

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"It is never too early for families to focus on the personal safety of their children, and educating themselves about the tips and strategies that can help keep them safer is an important step to take," said Robbie Callaway, co-founder of NCMEC, "That is why we are so grateful to Abbott and Wal-Mart for giving families access to these important resources through the 'Baby Days' event."

The "Baby Days" event will take place in select Wal-Mart stores on Saturday, September 8, 2007. Parents and guardians are encouraged to visit their local store to pick up a child ID kit, which includes a DNA collection tool and advice on how to properly take and store a DNA sample, as well as space to attach a recent picture of the child. Parents and guardians can find a participating store in their area by visiting the "In Stores Now" section of, where child ID kits without the DNA collection component are available for download.

"Abbott is dedicated to helping parents and guardians raise healthy children," says Scott White, divisional vice president and general manager of pediatric products, Abbott Nutrition. "We are proud to partner with Wal-Mart and NCMEC to bring this important safety information to our consumers across the country."

NCMEC encourages parents and guardians to take a proactive role in the safety of their children and offers some helpful tips, including:

-- Understand potential risks before placing birth announcement in the

local newspaper or online

- Birth announcements should never include the family's home address

and should be limited to the parents surnames

-- Have a recent color photograph of your child

- For infants, a full, front-face view is recommended along with

footprints and a written description of the infant noting hair, eye

color, length, weight, date of birth, and any unique physical


-- Consider having a DNA sample taken from your child

-- Choose babysitters with care by obtaining references, checking in

unexpectedly during a session and noting any changes in your child's

mood or behavior

-- As children mature and become verbal:

- Ensure they know their full name, address and phone number

- Teach them how and when to call 911

- Require that they ask permission before leaving home

To learn more about "Baby Days" visit the "In Stores Now" section of For additional safety information visit NCMEC at or call 1-800-THE-LOST (1-800-843-5678).

"Baby Days" is sponsored by Abbott and its Similac(R) Advance(R), Similac(R) Organic and PediaSure(R) NutriPals(TM) brands. Other event partners include: JOHNSON'S(R) BEDTIME LOTION(R), Clorox(R) Disinfecting Wipes, Clorox(R) Anywhere(R) Hard Surface(TM) daily sanitizing spray, Nestle(R) Good Start(R) Natural Cultures(TM), Grins & Giggles(R) Sweet Pea lotion, Graduates(R) Lil Crunchies(TM) snacks, Pampers(R) Swaddlers(TM), JOHNSON'S(R) SOFTLOTION(R) Melt Away Stress Body Lotion, Triaminic Infant & Toddler Thin Strips(R) Decongestant Plus Cough, Crayola(R) Beginnings(TM) First Marks, and Crayola(R) Beginnings(TM) Crayon Buddies, Playtex(R) Drop Ins(R) System(TM), The First Years(R) Soothie(R) Pacifiers & Bottles, and Disney(R).

About Wal-Mart Stores, Inc.

Every week, more than 127 million customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, and Sam's Club locations across America or log on to its online store at The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $270 million to local communities in the United States. To learn more, visit,, or

About the National Center for Missing & Exploited Children

NCMEC is a 501(c)(3) nonprofit organization dedicated to helping protect children from abduction and sexual exploitation. NCMEC's congressionally mandated CyberTipline, a reporting mechanism for child sexual exploitation, has handled more than 500,000 leads. Since its establishment in 1984, NCMEC has assisted law enforcement with more than 133,000 missing child cases, resulting in the recovery of more than 115,700 children. For more information about NCMEC, call its toll-free, 24-hour hotline at 1-800-THE-LOST or visit

About Abbott

Abbott Nutrition develops and markets a wide range of science-based infant formulas, medical nutritionals, nutrition and energy bars, and related products to support the growth, health and wellness of people of all ages. Abbott Nutrition's internationally recognized brands include the Similac(R) brand of infant formulas; the Gain(R) brand of growing-up milks for older babies and toddlers; the PediaSure(R) brand of nutritionals and snacks for children; and the Ensure(R) brand of adult nutritionals.

Additionally, Abbott Nutrition is a leader in medical foods clinically shown to address the distinct dietary needs of people with serious health conditions or special nutrient requirements, such as the Glucerna(R) brand of nutrition shakes and bars for people with diabetes. Abbott Nutrition also offers specialized nutrition products to meet the unique needs of competitive athletes.

Abbott is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs 65,000 people and markets its products in more than 130 countries.

Abbott's news releases and other information are available on the company's Web site at

SOURCE Wal-Mart Stores, Inc.
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