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The NBA Teams up With Body By Milk to Challenge Teenagers to 'Get Fit By Finals'
Date:2/12/2009

w York is the creative agency for the National Milk Mustache "got milk?(R)" Campaign.

About The NBA

The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2008-09 season, NBA games will reach 215 countries and territories in 41 languages. The league's worldwide reach will be reflected in the 77 international players from 32 countries and territories on NBA rosters. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents. NBA.com averages more than five million daily visits, with more than 50 percent of the site's visitors come from outside of North America.

Domestically, the NBA will broadcast 143 regular-season games on national television during the 2008-09 season on ABC, TNT, ESPN and ESPN2. NBA TV, launched in 1999 as the first 24-hour television channel created and operated by a professional sports league, will broadcast an additional 96 games. NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have donated more than $97 million to charity, provided more than 800,000 hours of hands-on service to communities around the world, and created more than 350 places where kids and families can live, learn or play.


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SOURCE Milk Processor Education Program
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