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The NBA Teams up With Body By Milk to Challenge Teenagers to 'Get Fit By Finals'
Date:2/12/2009

art of a physically active routine. "Milk makes a great choice after exercise because it contains a mix of nutrients that help muscles recover and refuel, which may help active people get back in the game," she says. "Milk also contains high-quality protein to build lean muscle, calcium to keep bones strong, electrolytes such as potassium, magnesium and calcium that are lost in sweat, and fluids to help with hydration."

Get Fit By Finals encourages teens to drink 3 glasses of lowfat or fat free milk a day to help get the nine essential nutrients active bodies need, including calcium, protein, vitamin D and potassium. "It's a simple behavior change that can add up to make a big difference," says Gidus. "Choosing lowfat or fat free milk over nutrient void beverages is one easy way teens can cut out empty calories and in their place, get important nutrients to help them look and feel healthy."

Get Fit With Your School

Get Fit By Finals will be encouraging schools across the country to rise to the challenge to improve teens' health and fitness. Tens of thousands of schools nationwide will receive special Get Fit activation kits that will include expert fitness and nutrition videos, tips and drills from the NBA, and posters and banners of Chris Paul and Diana Taurasi for school cafeterias and gyms that will urge teens to get fit. From February through June, NBA and WNBA players, legends and trainers will be making stops at secondary schools across the country to rally students to Get Fit By Finals.

About Body By Milk(R)

Body By Milk(R) is part of the National Milk Mustache "got milk?"(R) Campaign, a multi-faceted education program focused on the health benefits of milk. The campaign is managed by the Milk Processor Education Program (MilkPEP) in Washington, D.C., which is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. Lowe Ne
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SOURCE Milk Processor Education Program
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