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The NBA Teams up With Body By Milk to Challenge Teenagers to 'Get Fit By Finals'
Date:2/12/2009

assign a "Get Fit Champion" to follow along and provide motivation. Some studies suggest journaling can be an effective way of reaching personal fitness and health goals.

-- Get Fit "To Go": Teens won't have to go far to get expert fitness tips and exclusive NBA content. The Get Fit "widget" is a one-stop shop for program information, serving up weekly videos, Daily Drills and a link to their Personal Fitness Tracker - all from the convenience of their own social network page or desktop. Teens can grab the widget at bodybymilk.com --then they're good to go!

Get Fit Rewards

Getting fit can be a rewarding experience - especially with the support of Milk and the NBA. When teens join the Get Fit By Finals Challenge, they'll receive a special Get Fit rewards package featuring discounts on fitness gear. Frequent "mini-challenges" will encourage teens to show how they're getting fit for the chance to bag some sweet rewards, and teens who show how they're getting fit using their Personal Fitness Tracker will be eligible to win trips to the NBA Playoffs and a grand prize of an all-expenses-paid VIP experience at the 2009 NBA Finals. Plus, there are cool sweepstakes prizes for all teens, whether or not they join the Challenge.

Get the Body You Want

Being active and eating right is key to getting fit and maintaining a healthy weight -- and it's important to think about what you drink, too, according to Gidus, who assisted with the development of the nutrition information for the new campaign. Regular exercise and a healthy diet that includes drinking lowfat or fat free milk is not only a healthier choice; it can also help teens look and feel their best. In fact, studies suggest that teens who drink milk instead of sugary drinks tend to be leaner than teens who don't.

Gidus describes milk as a "nutrient-packed fitness drink" and believes it plays a powerful role as p
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SOURCE Milk Processor Education Program
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