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The NBA Teams up With Body By Milk to Challenge Teenagers to 'Get Fit By Finals'
Date:2/12/2009

WASHINGTON, Feb. 12 /PRNewswire/ -- NBA All-Star Chris Paul and WNBA All-Star Diana Taurasi, are teaming up to help get teenagers into the fitness game through a new national campaign called Get Fit By Finals. The program, which launched today at an event at NBA All-Star 2009 in Phoenix, Ariz., is part of a new partnership between the "got milk?" Body By Milk(R) Campaign and NBA FIT, the NBA's comprehensive health and wellness initiative that promotes healthy lifestyles for children, teens and adults through fitness and nutrition.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090212/AQTH003)

Adolescent obesity has tripled over the last two decades, so "it's never been more important for teenagers to make better food and physical activity choices," according to certified sports dietitian Tara Gidus, RD, a nutrition consultant to the Orlando Magic NBA team. That's why Get Fit By Finals will call on teens of all activity levels to take simple steps to help improve physical fitness and nutrition -- such as being active for at least 60 minutes a day and drinking 3 glasses of lowfat or fat free milk each day.

Get Fit By Finals is based on the latest federal physical activity guidelines, and draws on the fitness expertise of the NBA and WNBA trainers and the nutrition expertise of NBA sports dietitians to help teens achieve their own personal fitness goals. New Orleans Hornets guard Chris Paul and Phoenix Mercury guard Diana Taurasi, who are the latest stars to sport the famous milk mustache for the Body By Milk campaign, will "tip off" the semester-long program at the NBA All-Star Game on February 12 and issue a challenge to teens to Get Fit By Finals.

"Exercise and good nutrition helped make me what I am today and are critical in allowing me stay on top of my game," says Chris Paul, a two-time NBA All-S
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SOURCE Milk Processor Education Program
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