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The Muscular Development Store Issues a Statement Responding to Article About the Future of Sports Nutrition
Date:2/8/2013

Setauket, N.Y. (PRWEB) February 08, 2013

On February 8, the Muscular Development Store responds to a recent article published by NutraIngredients-USA regarding the future of the sports nutrition industry.

Sports nutrition is a booming industry, and according to an article from NutraIngredients-USA, it is expected to continue thriving in the coming years. However, the article adds that there is not much room for expansion in terms of new product categories.

Basically, there will be new ingredients, but no new products. The past decade has seen a huge surge in growth in sports nutrition products, especially considering the fact that it didn’t even exist as a field a dozen years ago, and all the possible products are already out in the market.

Some experts do believe that there are other opportunities in the sports nutrition industry, such as product refinement. New flavors, for example, could be a big thing to hit shelves in the coming years. The article explains that pre- and post-workout products have been on the upswing in recent years and more companies might follow suit, tailoring their products to provide energy or recovery.

According to the article, experts believe that we may soon see more companies embracing the concept of performing studies on their own products. This will not only provide marketing opportunities for companies, but it can also help them to develop new methods to improve their products.

Brian Turner, a representative for the Muscular Development Store, responds to the article. “Refinement of products has always been a big deal in the sports nutrition industry,” Turner explains. “Gaspari Nutrition is a good
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