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Date:2/25/2009

Millions suffer from musculoskeletal injuries and conditions

LAS VEGAS, Feb. 25 /PRNewswire-USNewswire/ -- From children to seniors, musculoskeletal injuries and conditions affect our quality of life every day. The focus of the American Academy of Orthopaedic Surgeons' (AAOS) 2009 multimedia Public Service Advertising Campaign is on preventing and healing joint pain, early detection of scoliosis and preventing injuries in female athletes' knees. The AAOS is committed to helping patients and the public "get up, get out, and get moving!" The campaign was produced by ad agency, August, Lang and Husak in Bethesda, Maryland and will be distributed by Plowshare Group, located in Stamford, CT.

Print PSAs:

Radio PSAs:

"Joints Don't Jump" is a 30- and 60-second radio spot that focuses on taking care of painful joints and getting moving again. Don't sit on the sidelines of life - get back in the game.

Television PSAs:

This 15-, 30- and 60-second television PSA, "Joints Don't Jump" is the first animated television spot to be produced by the AAOS. It's a light-hearted look at a serious issue - joint pain that affects the quality of life for millions nationwide. Viewers are encouraged to seek information from www.orthoinfo.org to keep healthy joints healthy and make sore joints feel good again.

Quote:

"Our campaign reaches everyone from children to seniors. It is very important to the AAOS to encourage everyone to take care of their muscles, bones and joints. Pain or an injury can affect every moment in a day so we strive to do everything we can to prevent injuries, alleviate pain and help people stay in, or get back into, the game of life," said Frank B. Kelly, MD, Chair of the Communications Cabinet at the American Academy of Orthopaedic Surgeons.

About AAOS

http://www6.aaos.org/news/Pemr/releases/release_boiler.cfm?category=40&releasenum=735

AAOS Public Service Announcement Campaigns 2000-2009

http://www6.aaos.org/about/pemr/psa/psa.asp

    CONTACT:
    Addy M. Kujawa
    O (847) 384-4033
    C (224) 374-8609
    kujawa@aaos.org


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SOURCE American Academy of Orthopaedic Surgeons
Copyright©2009 PR Newswire.
All rights reserved

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