Navigation Links
The Marketing Enigma
Date:2/18/2009

PITTSBURGH, Feb. 18 /PRNewswire/ -- As the economy continues to present its myriad of challenges, SunStone Consulting has observed that hospitals are embracing numerous cost cutting measures including cutbacks in capital projects, employee layoffs, and other broad based actions.

Departments without direct patient contact such as marketing, community, and public relations are typically perceived to be the easier layers to peel in these expense reduction activities as they are significantly scaled back or even disbanded.

Hospitals have implemented fluctuating sequences as they have decreased and then eventually increased marketing department sizes and budgets through the various economic cycles. Unmistakably, because patients continue to need to know, marketing is more important than ever in challenging economic times.

Many hospital executives are not experts in this area, and consequently, they move in lock step with those individuals who see these programs as expense centers that drain the organization of its resources.

In order to avoid erroneous decisions that lead to disastrous business consequences, marketing evaluations may be performed by professional marketing assessment companies specializing in this arena. Some firms can provide this service in economically practical risk-reward agreements that do not further complicate financial challenges. They determine which marketing functions need to be discontinued and which should be restructured, or outsourced. The goal of these firms is to help preserve the positive impact created by marketing, to build better practices, and to cut costs.

Firms that provide this specific service can be found through The American Marketing Association and the Society for Professional Marketing Services. Over two decades, we have found at least one company that has continuously provided the necessary analytic and evaluation components required to complete this sensitive task. Corathers Health Consulting is a unique organization because it utilizes luminaries and exceptional specialty consultants on highly customized projects. Their distinguished consultation supplied an unparalleled differentiating factor over the myriad of other consulting companies with whom we had previously worked.

Regardless of the organization chosen, the concept is the key, and that is before cuts are irreversibly implemented, your organization needs to understand exactly what can or should be eliminated or outsourced. The future of your organization may lie directly under that hatchet, and once the decision has been made, reversing these decisions is almost as costly as lost business. The answer lies in cutting wisely and appropriately as you attempt to keep patients informed and to grow your business. More at URL www.AskAHospitalPresident.com


'/>"/>
SOURCE SunStone Consulting
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Omnicom Acquires Leading Healthcare Marketing Communications Firm in China
2. Innocoll Agrees the Sale of its CollaRx(R) GENTAMICIN SURGICAL IMPLANT and European Sales and Marketing Infrastructure to EUSA Pharma
3. Crdentias VP of Marketing, Christina Hogan, Provides Exclusive Interview on Marketing Strategy
4. Fitness Champion Natalie Waples to be Spokesperson for Natural Nutrition International Direct Marketing Campaign
5. Roy Jakobs Appointed Elsevier Managing Director, A&G Sales and Customer Marketing
6. Milestone Scientific Names Robert Presutti New Vice President of Sales and Marketing
7. Sterling Life Enhances Marketing Operations Controls to Better Serve Medicare Beneficiaries
8. Former Ronco President Tim Dupler Signs International Direct Sales and Marketing Contract with Natural Nutrition
9. Eastern Alliance Insurance Group Appoints Cox Regional Marketing Director for Southeast
10. Bristol-Myers Squibb Finalizes Settlement of Previously Disclosed Federal Investigation into Pricing, Sales and Marketing Practices
11. Scientific Publications Strategy & Delivery Shifts from Marketing to Medical
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/31/2016)... , ... May 31, 2016 , ... Dr. Charles A. ... Dentistry of New Jersey in the class of 1986, where he graduated in the ... at his current location in Livingston since 1989. He has been a member in ...
(Date:5/30/2016)... ... May 30, 2016 , ... As the CDC relaxes ... children and their efforts to keep their households lice free. , According to ... enacting new policies that keep kids in the classroom despite the fact that they ...
(Date:5/29/2016)... ... ... Whole Health Supply is happy to announce the favorable reception of its ... new style of nail clipper has a wider jaw opening that is useful for ... actual handle is 2.5mm thick to accommodate the cutting force. This is the maximum ...
(Date:5/28/2016)... ... ... May 26, 2016- In search of the K. Warriors, Shaolin Institute is presenting ... on June 4, 2016 at Ashbury Hotel and Suites 600 West Interstate 65 Service ... Shaolin Institute and sanctioned by KSF (Kungfu Sanda Federation), This is the 28th US ...
(Date:5/27/2016)... ... ... Two director-level employees of Horizon Blue Cross Blue Shield of New Jersey ... The award recognizes businesswomen who excel in their fields and who have made ... (Managed Long-Term Services and Supports) Program at Horizon NJ Health and Theresa Ponton, Director ...
Breaking Medicine News(10 mins):
(Date:5/31/2016)... Israel , May 31, 2016 /PRNewswire/ ... utilizing its proprietary plant-based rhCollagen technology for tissue repair ... the Chief Scientist of Israel,s ... NIS 12 million development project for 2016. The Chief Scientist,s ... last year,s authorized grant, which totaled NIS 4.7 million.  ...
(Date:5/30/2016)... , May 30, 2016 ... research report "Healthcare Biometrics Market by Technology ... Voice)), Multifactor, Multimodal), Application (Workforce Management), End ... to 2021", published by MarketsandMarkets, the market ... by 2021 from USD 1,182.6 Million by ...
(Date:5/30/2016)... May 30, 2016 LifeScienceIndustryResearch.com ... market research report with comprehensive information on the ... analysis at various stages, therapeutics assessment by drug ... (RoA) and molecule type, along with latest updates, ... reviews key players involved in the therapeutic development ...
Breaking Medicine Technology: