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The Logo Loft Hires Laid-Off Sales Executive Increasing Sales for Company by 15% Despite the Recession
Date:12/8/2009

Pete Casu was named Director of Business Development at The Logo Loft in late October. During his first few months he has increased year over year sales by 15%. Mr. Casu attributes the increase in sales at The Logo Loft to implementing some fundamental sales concepts with a strong emphasis on the customer service experience. After being laid off in May by a fortune 500 medical equipment company he did not want to return to the healthcare industry. What he did was start over at age 44 and pursue a career at The Logo Loft. After 20 years of medical sales and medical management experience Pete Casu embraced being out of his comfort zone. The challenge left Pete Casu energized and refreshed with a sense of purpose and renewed drive for the continued success of The Logo Loft.

Montgomery, Ala. (PRWEB) December 8, 2009 -- The Logo Loft Inc. Named Pete Casu to the position of Director of Business Development. Mr. Casu has over 20 years of combined Operations Management, Consulting, Business Development and Sales experience all within the Healthcare industry. Mr. Casu would not be a logical candidate for the position since he had no experience in graphic design. His employer, however saw the benefit of hiring a laid off sales executive from a Fortune 500 company.

“Pete possesses the knowledge & know how of the complex inner workings of Fortune 500 businesses.” Stated Aaron Carr, President and Founder of The Logo Loft. Mr. Carr’s gamble seems to be paying off. Just in the last 2 month sales are up 12% over last year’s numbers.

With the giant influx of un-employed executive’s, small businesses reap the rewards of having employees such as Mr. Casu. Most small to medium sized business would never be able to afford to train employees like fortune 500 companies do. At the same time Mr. Casu is grateful for having a job again were he feels like he is making a diff
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