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The Leukemia & Lymphoma Society and the Nation's Triathlon Announce New Partnership
Date:2/19/2008

The first triathlon to benefit blood cancer research to take place Sept.

14, 2008 in Washington, DC

WHITE PLAINS, N.Y., Feb. 19 /PRNewswire-USNewswire/ -- The Leukemia & Lymphoma Society (LLS) and the Nation's Triathlon(R) today announced a new partnership that will leverage the surging number of triathletes and popularity of the sport to help raise money for blood cancer research. Utilizing LLS's world-famous Team In Training(R) (TNT) endurance sports training program -- which has raised $850 million for cancer research and trained 360,000 people since its inception in 1988 -- the newly branded Nation's Triathlon To Benefit The Leukemia & Lymphoma Society is the first triathlon in the nation dedicated to raising money to help cure blood cancers.

This year's race, scheduled for Sunday, Sept. 14, 2008, is projected to raise more than $3.3 million to support LLS's research, patient education and support initiatives.

"LLS's goal is to do for triathlons what we've done for marathons over the past 20 years," said Nancy Klein, senior vice president, LLS Marketing Communications, speaking of the fundraising program that grew from 40 runners to more than 360,000 in 20 years. "LLS is once again getting ahead of the wave, and we're ready to put the muscle behind this campaign. More importantly, triathletes are ready for the spaces to open to them."

The new partnership comes at a time when the popularity of triathlons is growing exponentially, outpacing the capacity of existing triathlons. For example, TNT's triathlon program has grown dramatically since it was first introduced in 1999; last year alone, TNT trained more than 5,800 triathletes. Nation's Triathlon, launched two years ago, has grown significantly as well, from nearly 500 participants in its first year to a projected 3,500 participants this year. Set amid Washington, DC's magnificent vistas and plentiful parkland, the race can continue to grow, with the s
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SOURCE The Leukemia & Lymphoma Society
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