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The LCA-Vision Full Value Committee Commences Consent Solicitation to Elect New Board of Directors at LCA-Vision (Nasdaq: LCAV) and Sends Letter to Stockholders
Date:2/9/2009

ans for the Company are straightforward. We are committed to working tirelessly to rebuild stockholder value and restore LCA-Vision as the industry leader it was under our leadership. We have the experience and financial incentive to stabilize and grow the core business, and are excited about the profit potential and value we know we can and will unleash by doing so. To achieve that goal, we will:

    -- Restore patient quality of care as the cornerstone of the business, and
       regain the physician confidence needed to make sure that happens.
       Physicians are the Company's single most important asset.  Physician
       confidence in, and loyalty to, corporate management are prime drivers
       of stockholder value.  Physicians have publicly and repeatedly
       expressed an overwhelming lack of confidence in Steve Straus and the
       current Board, while at the same time voicing overwhelming support for
       the Committee.
    -- Build marketing into a core competence of the Company and drive down
       marketing costs to $250 per procedure.
       Marketing must be a core competency and passion of the Company, not a
       mere function to be outsourced and delegated externally, where
       incentives and financial interests are not aligned with the Company's
       or the stockholders' best interests.  We will hire an experienced
       marketing executive and develop cost-effective marketing efforts in-
       house.  We will use the proprietary information systems we developed at
       the Company to carefully tailor our campaigns to local markets.  By
       making the Company's marketing effective and efficient again, we will
       not only stabilize and grow the Company's base business, but will also
       potentially save the Company approximately $26 million annually. And,
       we will eliminate frivolous management perks.
    -- Put individuals with relevant industry experience into key operatio
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SOURCE LCA-Vision Full Value Committee
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