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The LCA-Vision Full Value Committee Commences Consent Solicitation to Elect New Board of Directors at LCA-Vision (Nasdaq: LCAV) and Sends Letter to Stockholders
Date:2/9/2009

nal positions. We understand that selling an elective, specialized surgical procedure is not the same as selling a hamburger or a piece of exercise equipment. Rather than squandering stockholder funds on highly paid sales consultants with "cookie cutter" formulas, we will put together an experienced operational team who understand the complexities of the business, and who have the commitment and know-how to deliver exceptional quality of patient care. From a financial perspective, each 1% improvement in conversion is worth approximately $1.9 million in annual cash flow to the Company. -- Restore a culture of innovation and a passion for excellence. In this industry more than most, physician and employee morale and attitude are the most effective marketing assets. Under CEO Steve Straus, these assets have suffered dramatically. Turning that around will be one of our primary operational goals. Rather than empty words and vague promises that physicians and Company employees have learned to ignore, we will lead by example, as many of these very same Company employees have seen us do before. Encouraging innovation and instilling a passion for excellence at every level of the organization will be among our key priorities.

Once we have stabilized the core business and returned the Company to generating positive cash flow and increasing same store revenues, we will expand the Company's footprint to the top 100 markets in the U.S. We will also introduce other technologies and procedures, including other vision procedures. We will also consider diversifying into fields in which we have direct experience, such as aesthetic procedures and hearing. To achieve these goals, the stockholders must first install a new Board and senior management team with the necessary experience and skills, and
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