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The J.M. Smucker Company Travels the U.S. to Launch the Simple Steps To A Better You Campaign
Date:4/24/2008

Rochester, NY

San Francisco, CA

San Diego, CA

Sacramento, CA

St. Louis, MO

"As a busy wife, mother and entrepreneur, I make it a point each day to eat healthy snacks and fit in simple exercises everywhere from grocery store to the car," said Denise Austin. "We want to teach consumers that, by adding just a few simple steps each day, it is easy to achieve well-balanced fitness and nutritional plans that can fit into even the busiest of schedules."

With Denise's health and fitness expertise in creating unique, inspirational ways to engage in a healthy lifestyle accompanied by the company's line of great tasting and good for you products, consumers will be provided with all the necessary tools to develop daily healthy habits. Denise's unique recipe ideas and fitness tips will be showcased throughout the tour as well as online at http://www.smuckers.com/simplesteps. Some of helpful tips include:

Simple Steps to a Better You:

-- Create delicious, filling and low calorie mid-morning snacks by placing

1 teaspoon of Smucker's(R) sugar-free Red Raspberry Preserves into a

serving of fat-free cottage cheese or plain non-fat yogurt.

-- Squeeze in your tummy while you're shopping at the grocery store. Just

five seconds of squeezing your abs equals one sit-up!

-- Stay motivated by scheduling regular workouts such as walks with family

and friends. Once your 'fitness date' is recorded in your daily

planner you are committed and are more likely to follow through.

"We are thrilled to be taking our program on the road, and to be partnering with Denise Austin to provide consumers with simple health and fitness tips to enhance their daily lives," said Maribeth Badertscher, Director, Corporate Communications, The J.M. Smucker Company. "Smucker's provides consumers with a variety of options to hel
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SOURCE The J.M. Smucker Company
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