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The J.M. Smucker Company Travels the U.S. to Launch the Simple Steps To A Better You Campaign
Date:4/24/2008

Smucker's and Denise Austin Team Up to Inspire Americans

ORRVILLE, Ohio, April 24 /PRNewswire/ -- On April 16th, The J.M. Smucker Company, makers of Smucker's(R) fruit spreads and Smucker's(R) Natural Peanut Butter, kicked off the Simple Steps To A Better You Tour, which emphasizes the importance of a balanced diet and exercise routine, and how the simplest of changes in both areas can make a big difference throughout each day. Bringing her one-of-a-kind energy and inspiration to the program is health and fitness expert Denise Austin, host of the longest running fitness show on television, Denise Austin's Daily Workout, which airs on Lifetime TV. The J.M. Smucker Company and Denise will travel to fitness expos, races and festivals in select cities throughout the U.S. to offer fitness and nutrition tips incorporating Smucker's line of Low Sugar(TM) and sugar free fruit spreads and natural peanut butter.

From April through the end of August, the Simple Steps To A Better You Tour is traveling to 28 cities throughout the country to provide consumers with simple tips for improving their daily fitness and nutritional routines by using samples of Smucker's sugar free, Low Sugar(TM) fruit spreads and natural peanut butter varieties, as well as offer live demonstrations of snacking recipes and usage ideas. Consumers will be able to collect goodie bags with brochures and quick fitness and nutrition tips from Denise Austin. The Simple Steps To A Better You Tour is traveling to the following cities:

Atlanta, GA

Boston, MA

Chicago, IL

Charlotte, NC

Cincinnati, OH

Cleveland, OH

Columbus, OH

Dayton, OH

Detroit, MI

Grand Rapids, MI

Indianapolis, IN

Los Angeles, CA

Louisville, KY

Milwaukee, WI

Minneapolis, MN

Nashville, TN

Norfolk, VA

Orrville, OH

Peoria, IL

Philadelphia, PA

Pittsburgh, PA

Roanoke, VA

Raleigh, NC
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SOURCE The J.M. Smucker Company
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