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The Icebox of Atlanta Selected as T-shirt Vendor for 3 Major Divisions of American Cancer Society's Relay For Life
Date:2/15/2010

fe is the American Cancer Society's largest fundraising event. Relay For Life events across the United States have collected more than $3.5 billion in the fight against cancer since 1985, when one surgeon’s personal efforts to raise money to fight cancer by running and walking with friends spawned an ever increasing number of events around the country, and ultimately, around the world. These events now take place in 21 countries. In 2008, over 5,000 Relay For Life events across the United States raised more than $409 million.

The staff at The Icebox will work with Relay For Life captains on order placement, decoration, and fulfillment. The T-shirts are designed to both uplift and unite Relay participants while also promoting the events taking place across the country. Additionally, the design team at The Icebox will create original back-of-the-shirt artwork promoting individual sponsors of the Relay. Captains will collaborate directly with The Icebox staff to revise and approve this custom sponsor art.

Such work is not new to The Icebox, which carries a strong reputation for community service through its Common Threads division. Common Threads, The Icebox’s philanthropic arm, is dedicated to assisting non-profit organizations with their fundraising events and providing community leadership as part of a current trend toward branded philanthropy. Common Threads integrates philanthropy with business at many levels, from an eco-friendly apparel line and co-branded promotional products—which promote the good works of both the charitable organization
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