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The ICEcard Combines Peace of Mind and Social Responsibility in One Handy Card: Families Prepare for Emergencies While Supporting Worthy Causes

RANCHO SANTA MARGARITA, Calif., April 22 /PRNewswire/ -- It's not every day people have the opportunity to help themselves and their favorite charities at the same time. From April 1 through June 30, 2009, however, The ICEcard ( is making it possible for anyone to do just that.

A durable plastic card the size of a credit card, The In Case of Emergency Card, or The ICEcard, lists a person's full name, age, address and phone number, emergency contact information, any allergies or medical conditions the person has, and medications he or she takes regularly.

The card costs less than $10.00 -- a bargain for something that can so easily save lives. And through June 30, The ICEcard is donating $2.00 of every sale to the buyer's choice of four charitable organizations: the American Diabetes Association, the Alzheimer's Association, the American Heart Association and the Fallen Firefighters Relief Fund for the Orange County (California) Professional Firefighters Association.

"No one plans to be the victim of a car accident, heart attack, stroke, severe allergic reaction or other emergency, but those unfortunate events happen every day," stated Chris Bennett, who developed The ICEcard shortly after being diagnosed with Type I diabetes. "Communication with first responders is crucial -- but what if the victim is impaired or unconscious? The ICEcard takes care of that problem and ensures that proper medical care can be administered promptly and emergency contacts can be notified."

Bennett has personal reasons for choosing the four charities that will benefit from The ICEcard's sales over the next few months. The American Diabetes Association is in the line-up because of his own condition; the American Heart Association was chosen in memory of Bennett's father, who had a massive heart attack at just 36 years of age and who, sadly, lost his battle with coronary artery disease nine months ago. The Alzheimer's Association was chosen in memory of Bennett's grandfather, who had that debilitating disease for the last eight years of his life. Bennett added the Fallen Firefighters Relief Fund in appreciation of the men and women who serve as first responders to many emergency situations in Orange County, where Bennett lives.

Intended for use by adults and children alike, The ICEcard is easy to read. The card's red-and-white color scheme is universally recognized as emergency colors. The ICEcard features a tab that sticks up higher than other cards in the owner's wallet, making it easily identifiable by emergency workers -- and if the tab itself weren't enough, the caduceus, or medical insignia, on the tab adds extra assurance the card will be recognized by first responders.

"At a time when charitable giving is understandably down, The ICEcard presents a way for people to contribute painlessly to organizations that do good work for people nationwide," Bennett stated. "We are proud to be able to help individuals and charities through every sale of The ICEcard through June 2009."


    Chris Bennett
    The ICEcard

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