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The Hispanic got milk? Campaign Visits Chicago from July 2 - July 10
Date:7/8/2009

CHICAGO, July 8 /PRNewswire/ -- The Hispanic got milk? Milk Mustache Mobile Tour visited Chicago as part of its 75 city tour, including the top 10 Hispanic cities, to reintroduce Hispanics to this nutrient powerhouse and its array of benefits. The tour recently cruised through Chicago hosting free events to encourage local residents to not only live well, but to drink well with nature's wellness drink: milk.

At the events, Hispanic mothers were given the opportunity to enter the Milk Looks Good on You sweepstakes and win an original dress by Carolina Herrera, a free paid vacation for two to New York City for 3 nights and $500 for expenses.

Photo Caption 1:

Learning with Milk... Blanca Jara learns the importance of incorporating milk into her daily diet at the got milk? Drink Well. Live Well. tour event in the Thompson Center. This initiative reinforces that milk, at about 25 cents a glass, provides you with 9 essential nutrients like calcium and Vitamin D -- plus it is one of the most economical sources of protein.

Photo Caption 2:

New faces of Wellness... The Ugarte sisters rock milk mustaches after tasting delicious milk from local processors. Older sister, Katherine, sets the example for her younger sister, Stephanie, to drink 3 glasses of low fat or fat free milk a day, as it helps build strong bones and achieve overall wellness.

Check us out at http://www.eligeleche.com to learn more about the Drink Well. Live Well. campaign and the Milk Looks Good on You sweepstakes.

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache "got milk?" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.whymilk.com. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

NOTE TO EDITORS: High-resolution images are available at: http://www.hispanicprwire.com/home.php?l=in

    Contact:
    Ashley Artiles
    305-373-2538
    aartiles@siboneyusa.com

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SOURCE MilkPEP
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