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The Hispanic got milk? Campaign Visited New York July 18 - July 22
Date:7/24/2009

NEW YORK, July 24 /PRNewswire/ -- The Hispanic got milk? Milk Mustache Mobile Tour visited New York as part of its 75 city tour, including the top 10 Hispanic cities, to reintroduce Hispanics to this nutrient powerhouse and its array of benefits. The tour recently cruised through New York hosting free events to encourage local residents not only to live well, but to drink well with nature's wellness drink -- milk.

At the events, Hispanic mothers were given the opportunity to enter the Milk Looks Good on You sweepstakes and win an original dress by Carolina Herrera, a free paid vacation for two to New York City for 3 nights and $500 for expenses.

Photo Caption 1:

Recovering with Milk... Jacque Vasquez and Cindy Lune drink their milk with the Nesquick Bunny after a long run at the got milk? Drink Well. Live Well. tour event in Nike Town. These runners know that incorporating milk into their daily diets will provide them with nine essential nutrients that will help them refuel after a workout, for less than 25 cents a glass.

Photo Caption 2:

Milk Rocks!... Juan Vargas makes a pit stop at the Milk Mustache Mobile Tour to reload on his favorite drink -- milk! He knows that milk contains the protein, calcium, and vitamin D that he needs to keep him healthy and strong to keep on riding, at less than 25 cents a glass!

Check us out at http://www.eligeleche.com to learn more about the Drink Well. Live Well. campaign and the Milk Looks Good on You sweepstakes.

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache "got milk?" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.whymilk.com. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

NOTE TO EDITORS: High-resolution images are available at: http://www.hispanicprwire.com/home.php?l=in

    Contact:
    Rosa Cubas
    786-234-5888
    rcubas@siboneyusa.com

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SOURCE MilkPEP
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