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The Hispanic got milk? Campaign Visited Denver May 17th - May 20th
Date:5/21/2009

DENVER, May 21 /PRNewswire/ -- The Hispanic got milk? Milk Mustache Mobile Drink Well. Live Well. visited Denver as part of its 75 city tour, including the top 10 Hispanic cities, to reintroduce Hispanics to this nutrient powerhouse and its array of benefits. The tour recently cruised through Denver hosting free events to encourage local residents to not only live well, but to drink well with nature's wellness drink -- milk.

At the events, Hispanic mothers were given the opportunity to enter the sweepstakes Milk Looks Good on You and win an original dress by Carolina Herrera and a free paid vacation for two to New York City for 3 nights and $500 for expenses.

Photo Caption 1:

The four beauties of Wellness!... These four friends enjoy their pineapple shake during the got milk? Drink Well. Live Well. tour event in the Denver zoo. This initiative reinforces that milk, at 25 cents a glass, provides kids with all the essential vitamins and minerals like calcium and Vitamin D -- plus it is one of the most economical sources of protein.

Photo Caption 2:

Moms know best!... Mom sets the example for her teenage daughters to drink 3 cups of low fat or fat free milk a day as it helps build strong bones and achieve overall wellness. This devoted mother registers for the sweepstake, "Milk Looks Good on You," hoping to win the grand prize of an original design by Carolina Herrera and a free trip to New York as a reward for her dedication to her family's wellness.

Check us out at http://www.eligeleche.com to learn more about the Drink Well. Live Well. campaign and the Milk Looks Good on You sweepstake. While there, you can download the "New Face of Wellness" report, learn more about the iconic Milk Mustache Campaign, and the health advantages of being a milk- drinker.

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache "got milk?" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.whymilk.com. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

NOTE TO EDITORS: High-resolution images are available at: http://www.hispanicprwire.com/home.php?l=in

    Contact:
    Yvette Regalado
    305.373.2535
    yregalado@siboneyusa.com

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SOURCE MilkPEP
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