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The Hispanic got milk? Campaign Visited Dallas to Ask How Moms Saborean el Momento!
Date:3/11/2010

DALLAS, March 11 /PRNewswire/ -- The National "got milk" Milk Mustache Mobile Tour is crossing the country from March to September to help celebrate those special moments that families share around the dinner table. The campaign continued with a stop in Dallas to show local residents how milk, with its unique combination of key vitamins and minerals, can help build stronger families.

Drinking Milk for Strong Bones and Families! The Gonzalez family dons the iconic milk mustache in Dallas to show how milk helps build a strong family. This dad knows that family dinnertime provides a host of emotional and health benefits and, when milk is part of the meal, the nutritional value immediately improves, since milk is naturally nutrient-rich like no other beverage. In fact, not only is it the leading food source of calcium and vitamin D, important for strong bones, but it's also a good source of high-quality protein for lean muscle and B vitamins for energy.

Milking the Moment. Milk Mustache celebrity and chef, Maggie Jimenez, conducted a live cooking demonstration at the Milk Mustache Mobile Tour stop in Dallas to show how moms can help build a strong family by serving milk at the dinner table. Studies show that when kids eat dinner with their families, they're more likely to have nutritious diets, healthier weights and do better in school.

Please visit http://www.eligeleche.com to learn more about the Saborea el Momento tour. While there, make sure to share how you milk the moment with your family for a chance to win a trip to Miami to meet celebrity chef, Maggie Jimenez.

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the National Milk Mustache "got milk?(R)" Campaign, a multi- faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.whymilk.com. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?(R)" Campaign.

SOURCE The Milk Processor Education Program (MilkPEP)

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RELATED LINKS
http://www.eligeleche.com
http://www.whymilk.com

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SOURCE The Milk Processor Education Program (MilkPEP)
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